SBC News BETER Live hires new CCO as company ‘scales at pace’
BETER

BETER Live hires new CCO as company ‘scales at pace’

BETER Live has announced the appointment of Alina Mihaela Popa as its new Chief Commercial Officer. 

Popa – who brings almost a decade of industry experience – joins the live content provider as the company continues to ‘scale at pace’, with new products, market launches and operator partnerships set for the coming months. 

She said on her new role: “I am delighted to join BETER Live and contribute to the company’s ambitious vision and goals. My main objectives are to build a strong commercial department that can onboard partners seamlessly and strengthen our position as a leading live content provider.”

Previously, Popa has held account management roles at the likes of Pragmatic Play and Skywind Group. 

At BETER Live, she will oversee all commercial activity, including forging new partnerships with operators in key regulated markets across the world. She will also ensure that existing partners maximise the opportunities of its live content portfolio. 

Popa added: “I will also be building the commercial strategy while working closely with the hugely talented BETER Live team to achieve our shared ambitions. My strategic insight and industry expertise will play a crucial role in this, and I can’t wait to get started.” 

As BETER’s live casino division, BETER Live sits alongside the group’s sports, esports and gaming units, with the company’s Nikolay Vernydub and Evgeniy Bekker, Sport BU Head of Operations and Esports General Manager, explaining its plans for these products to SBC Media last year.

The company added that with Popa onboard as CCO, it expects the pace and scale of growth to continue as it deploys its ‘bold and ambitious’ growth plans over the coming months. 

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