SBC News Voice of the Sports Betting Industry
Betting content and data supplier BETER will look to expand the reach of its product portfolio by entering a partnership with B2B provider VeliTech.
The collaboration will onboard BETER’s 24/7 esports and sports content on VeliTech’s platform, including live streams, real-time data and odds.
It will also feature ESportsBattle tournaments – an offering that produces round-the-clock content relating to titles like eFootball, eHockey and eBasketball, allowing operators to diversify players’ sports betting experience.
Gal Ehrlich, CEO of BETER, said: “This is an important partnership for us as it significantly expands the reach of our sports and esports products among high-calibre operators in core markets worldwide.
“VeliTech offers a suite of solutions powered by advanced technologies that sportsbooks rely on to deliver superior bettor experiences. Fast betting content is now a must-have for operators, and our products are recognised as the best in the industry.
“This makes the deal between BETER and VeliTech a win for both parties, but more importantly, for the sportsbooks that can now access our in-demand products.”
BETER’s platform also includes an esports odds feed with more than 450 tournaments worldwide, together with over 40,000 live and pre-match events each year, with odds being based on official data from the top esports titles such as CS2, Dota 2, LoL, Valorant and more.
VeliTech will also provide players with opportunities to bet on Setka Cup table tennis tournaments, supplied by BETER.
Tamar Skhirtladze, Head of VeliSports at VeliTech, added: “Partnering with BETER allows us to provide high-quality betting content like Dota 2, LoL, CS2, ESportsBattle tournaments and Setka Cup to our clients, reinforcing VeliTech as a trusted technology partner supporting leading operators.”
