SBC News Voice of the Sports Betting Industry
BETER’s portfolio of in-demand tournaments has been further expanded via an agreement with the Ukrainian Ping Pong Federation (UPPF).
The partnership has incorporated the Ping Pong Point tournament into BETER’s roster, with the firm offering live streaming, data and odds on the competition.
Ping Pong Point takes place twice a day, featuring more than 20 matches across two tournaments for a total of 700 fixtures monthly for bettors to watch and bet on.
A statement from the UPPF read: “We are delighted to witness the growing global interest in ping pong as a competitive sport. This year, our athletes have made significant strides in their professional development, showcasing a new level of play. As a result, we have successfully qualified for the Classic Hardbat World Championship.
“With the support of a dependable partner like BETER, we are confident that we can represent our country at the championship in a high-quality manner and further boost the engagement of sports fans for this game.”
The addition of Ping Pong Point compliments BETER’s existing activity in live table tennis, with its most notable tournament in this sport being the Setka Cup.
However, the Ukrainian company’s international reach in table tennis has been strengthened through National Table Tennis tournaments covering India, Columbia and Serbia, in partnership with national federations.
The company has had an active year in 2023, having recently launched its BSKT Cup basketball league as well as signing partnerships with the likes of Bethard, Betsson and Abios.
BETER’s statement explained: “BETER Sports is committed to becoming the number one provider of live streaming, data and odds for fast-paced sports events. Ping pong is a hugely popular sport with fans and bettors around the world and that’s why we have added it to our portfolio.
“Ping Pong Point allows our operator partners to offer even more betting action to their bettors across fast-paced sports that deliver plenty of thrills and spills. This has only been possible due to our unrivalled experience in the sport of table tennis, with partnerships in place with some of the biggest federations in the world.”
