Tag Archives: betway

Betway further expands tennis portfolio with European Tour sponsorship

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …

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‘Proud moment’ for GiG as Betsson renews compliance contract

Gaming Innovation Group (GiG) has expanded its existing arrangement with Betsson Group, continuing to supply the operator with its GiG Comply marketing compliance solution. Via the extension, GiG aims to ‘continue to help Betsson to remain proactive’ with regards to marketing compliance control, working to ensure affiliates are fully aligned with the company’s brand and its responsible gaming requirements. The …

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Betway adds Sports IQ player props to sportsbook platform

US sports oddsmaker and player prop provider Sports IQ has reached an agreement with Betway to supply its player props, both pregame and in-play, across all major US sports to the sportsbook. Omer Dor, CEO at Sports IQ, said: “As a leading operator in many countries, Betway are a global powerhouse. They have a well-deserved reputation for providing their millions of customers with …

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Betway adds Atletico Madrid to global sponsorship roster  

Betway has announced its biggest Spanish market sponsorship commitment to date, becoming the international betting partner of La Liga champions Club Atletico Madrid.  Securing a two-year agreement, Betway will serve as the international betting partner of Atletico for all territories except Spain and Asia. As of 1 August, Spanish media and sports clubs have observed a blanket ban on betting …

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Betway debuts cinematic series for Germany’s transformed marketplace 

Betway has launched ‘Evolution of Instinct’ – the first advert of its new cinematic campaign series, which aims to expand the international betting brand’s profile within Germany’s reformed online gambling marketplace.  Munich advertising agency David+Martin has led the development of Betway’s new advertising series – replacing the betting brand’s former German market campaign ‘Mr Instinct’ which ran for the past …

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Betway selects GiG Comply for marketing compliance boost

Betway has strengthened its existing marketing compliance processes after signing an agreement with Gaming Innovation Group (GiG) to utilise its GiG Comply tool. By using GiG’s automated affiliate marketing compliance screening tool, Betway will be able to scan more than 30,000 web pages each day for “content including links and iGaming code red words, links and regulatory requirements”. “It’s great …

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Super Group targets $350m EBITDA to showcase Betway’s NYSE credentials  

Net gaming revenue for Super Group, the parent company of Betway and Spin, is on track to match full-year expectations of $1.5 billion, accounting for over $350 million in EBITDA. The projections were disclosed by Super Group in an update to its investors on the progress of its F-4 registration with the Securities Exchange Commission (SEC), as corporate governance pursues …

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Playbetr enhances LatAm profile with PSG deal

Playbetr has partnered with French football club Paris St Germain (PSG), with a focus on promoting the team in the Latin American market. The three-year agreement between the club and the South American operator – which specialises in providing cryptocurrency sports betting, casino and B2B products and solutions – will see Playbetr benefit from marketing and branding rights. Playbetr will …

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Betway becomes first betting partner of Springboks Rugby 

Betway has signed a ground-breaking agreement with South African Rugby (SA Rugby) to become an ‘associate partner’ of the Springboks national team.  Securing a three-year partnership, Betway has become the first betting operator to partner with SA Rugby – an agreement that will see its brand promoted on the matchday shorts of the Springboks from September onwards. SA Rugby Chief …

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Betway enhances German visibility with VfB Stuttgart sponsorship

Betway has strengthened its marketing and branding in the German sports betting space, striking a deal with Bundesliga club VfB Stuttgart. As part of the three-year agreement, Betway will gain branding on the LED screens and cam carpets at the VfB Stuttgart stadium, the 60,000-seat Mercedes-Benz Arena. Additionally, the Malta-based bookmaker will also secure activation rights as part of the …

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