Tag Archives: betway

Betway puts new spin on Kevin Pietersen partnership

Online operator Betway has extended its partnership with Kevin Pietersen, which will see the Ashes winning batsman continue as a brand ambassador until 2023. Retaining his role as Official Global Cricket and Brand Ambassador for Betway, Pietersen will share his experience, knowledge and opinion on world cricket through bespoke content and behind-the-scenes access. Paul Adkins, Marketing and Operations Director at …

Read More »

Betway extends CWI deal until 2022

Betway has secured an extension to its worldwide betting partnership with Cricket West Indies (CWI) which will run until 2022. The renewed agreement will see Betway continue as the official betting partner of CWI, with pitch and broadcast presence at all men’s and women’s International Home Series matches. Commenting on the agreement, Anthony Werkman, Betway CEO, said: “Cricket is a …

Read More »

Alberto Garzon: October marks a new era for Spanish gambling beyond sponsorship restrictions

La Liga football clubs have been placed in direct conflict with Spain’s Ministry of Consumer Affairs having renewed their betting sponsorships and partnerships ahead of the imminent enforcement of Spain’s federal Royal Decree on Advertising. This weekend, as La Liga commenced its 2020/2021 season, Alberto Garzon – Spain’s Minister of Consumer Affairs -lambasted football clubs for purposely undermining the Decree’s …

Read More »

Betway grows sponsorship portfolio with Hertha Berlin deal

Online gambling operator Betway has been confirmed as the exclusive sport betting partner of Hertha Berlin as part of a three-year agreement. The partnership, according to Betway, was brokered by SPORTFIVE and demonstrates its commitment to the German market and the Bundesliga. Commenting on the deal, Anthony Werkman, Betway CEO, said: “Our brand is well known among football fans in …

Read More »

ESI Digital – No Drama Please… Esports growth should be treated as business as usual 

Esports has been one of betting’s rising markets following the global health pandemic. Whilst live sports were abruptly  postponed, competitive gaming became a major player by simply shifting from an offline environment to online tournaments. However for some of esports’ biggest betting operators, the attitude to this rise has been fairly relaxed, partly due to the expectation that competitive gaming …

Read More »

Betway and Dafabet grow La Liga sponsorship portfolios

Betway and Dafabet have enhanced their Spanish La Liga sponsorship portfolios after signing deals with Celta Vigo and Cádiz FC respectively. Dafabet will become the main sponsor of Cádiz FC for the next two seasons, and will become the team’s front-of-short sponsor as well as featuring on its training and travel clothing. John Cruces, Dafabet’s Head of Sponsorship, stated: “We …

Read More »

Real Betis selects Betway as its official shirt sponsor

Betway has secured a new agreement with Spanish top-flight football club Real Betis Balompié to become the team’s official shirt sponsor. The two-year agreement will see the operator’s logo feature on Real Betis’ green and white jersey from the start of the 2020/21 La Liga season. In addition, Betway will benefit from additional brand exposure with its logo shown around …

Read More »

Betway continues CD Leganés sponsorship

Betway has secured a sponsorship extension with CD Leganés which will see the gambling operator act as the main sponsor for the team during the upcoming season. The agreement, which was initially signed in 2018, comes at a time when the Spanish Ministry of Consumer Affairs is considering proposals which will toughen up regulations on betting companies, including restrictions to …

Read More »

Gamesys tops list for GambleAware Q1 donations

Q1 industry donation figures released by GambleAware have listed Gamesys Group as its highest donor for the period, having contributed more than half of the total £820,000 received by the charity. Donating £450,000, Gamesys topped the list of the 144 donations received, with its Virgin Bet Limited subsidiary also contributing £5,224. UK licensing requirements demand that all license holders should …

Read More »

Betway takes sponsorship of South African Cricket teams 

Betway has come to the rescue of Cricket South Africa after becoming the lead sponsor of its One Day International (ODI), T20 and Test Series teams. Securing a three-year sponsorship arrangement, Betway will replace Standard Bank, who in April triggered a contract break clause terminating its partnership with Cricket South Africa. Standard Bank chose to break its contract with Cricket …

Read More »