SBC News Voice of the Sports Betting Industry
Gaming Innovation Group (GiG) has launched SweepX, a social sweepstakes casino platform solution for the US.
The Malta-headquartered gaming solutions company will power Primero – a US land-based sweepstake operator – into the online social sweepstakes casino market for the first time.
Andrew Cochrane, Chief Business Officer at GiG Platform & Sportsbook, stated: “GiG is synonymous with innovation and our SweepX solution is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market.
“As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data and AI driven solutions available within social gaming, and will help power the growth of the market across the US within the next few years.”
Designed to deliver a ‘cutting-edge solution’ for the burgeoning sweepstakes market in the US, SweepX combines dual-wallet store management for redemptions and prize-rewards.
Meanwhile, GiG’s AI-assisted content management technology has been described as a prominent competitive advantage to operators across the market, driving significant growth and engagement across social sweepstakes casino gaming.
Founded in 2009, Primero Games specialises in developing innovative casino software and equipment for the gaming industry, with over 50,000 sweepstakes machines across the US, and also owns Storm Games Ltd, a UK retail operator and content studio.
The collaboration will see Primero leverage its player database to quickly expand into the online social sweepstakes casino market.
“GiG’s world class platform will allow us to bring more content and an experience for our players that is second to none,” added Barry Rutherford, CEO at Primero. “Combining our unique player acquisition strategy and GiG’s innovative technology, we are positioned perfectly for the US market and for iGaming markets across the globe.”
In detail, SweepX combines GiG’s real-money igaming platform technology, which is currently live in the US, Europe and across Latin America, with a bespoke sweepstake back office, AI assisted gamification layer and a comprehensive sweepstake casino content library.
The sweepstakes gaming market saw enormous growth in 2020 due to pandemic market conditions. GiG, citing data shared by E&K, reported an estimate of $3.1bn in 2022, and predicts that it will continue to grow at a +31% CAGR, reaching $6.9bn by 2025.
