SBC News Voice of the Sports Betting Industry
GiG Software (GiG) has extended its partnership with Betsson Group, seeking to build upon their previous arrangements in place dating back to 2022, by expanding the latter’s scalability.
The new contract will enable Betsson to deploy GiG’s latest tech stack, including its AI ecosystem that features machine learning tools. It will also incorporate its workflow automation tools LogicX and DataX, to further scale its flagship Zecure brand and increase its capability to grow and expand by stepping on solid foundations.
Richard Carter, CEOof GiG, commented: “We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years.
“As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators.
“We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.”
Under the contract’s previous terms, GiG assisted Betsson in widening its operational footprint by helping it push into nine regulated markets, including Serbia, Germany, and Peru.
Paul Murphy, Commercial Director at Betsson Group, added: “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”
