GiG makes Mexican debut with igaming platform launch

Gaming Innovation Group (GiG) has launched its igaming platform in Mexico through a deal with long-standing partner LuckyDays. 

Expanding its presence into Latin America, the move allows LuckyDays to utilise GiG’s CoreX platform and AI tools, DataX and LogicX, to enhance operations, focusing on player acquisition and retention. 

Richard Carter, GiG CEO, commented: “This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays. 

“Together, we have the ideal elements to enhance our partner’s operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes.”

This marks GiG’s first venture into the region and continues its strategy of entering high-growth, regulated markets.

Mexico is predicted to reach $3.7bn in gross gaming revenue by 2028, as reported by H2 Gambling Capital.

“GiG’s proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences,” added a LuckyDays spokesperson. 

“We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner.”

The news comes not too long after GiG’s expansion into the Asian market through a deal with Bloomberry Resorts in the Philippines this month. 

GiG has also strengthened its presence in Europe, with new agreements in the UK and Denmark earlier this year.