Dizplai has partnered with PA Betting Services (PABS) to power its platform with the latter’s UK horse racing content.
In detail, this will include licensing, pre-race data, editorial racecards, race-day data and jockey silks.
Paul Cobley, Director of Gaming at Dizplai, stated: “We’re incredibly excited to partner with PA Betting Services and bring something truly fresh and engaging to a younger generation of sports fans.
“Leveraging their vast horse racing data, we can deliver innovative, data-driven games that not only entertain, but actively engage a new audience of fans who are seeking more interactive and dynamic ways to enjoy their favourite sports.”
Meanwhile, the collaboration looks to enable Dizplai Gaming to continue developing innovative free-to-play games that drive active engagement and enhance fan experience.
Furthermore, Danny Speck, Business Development Executive at PA Betting Services, added: “We’re delighted that Dizplai chose us as their horse racing data supplier to partner with to help add to their platform. It’s great to see the emergence of racing within the gamification space.
“We are looking forward to collaborating with Paul and the team going forward.”
In recent weeks, Dizplai partnered with MailOnline to launch a new interactive game for Premier League fans.
Teamsheet invites users to test their football knowledge by naming the starting 11 of a team from Premier League matches.