A total 134 betting firms have now expressed interest in operating in Brazil, with the market looking set to become one of biggest in the world. Prior to the new law that was passed to regulate sports betting and online gaming, some interested gambling companies included; Kaizen Gaming (Betano), 1XBET, Meridianbet, Pixbet, Betfair, LeoVegas, Betway and Draftkings. Further operators also …
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Innovation: fuelling the industry’s growth or simply a buzzword?
The word ‘innovation’ is somewhat inescapable when working in the igaming industry. There isn’t a day when the term isn’t used on LinkedIn or in a press release announcing a new product launch. But what does it mean to be truly innovative? And have we reached a point where we’re innovating too much? In a roundtable discussion, GR8 Tech CEO …
Read More »Kambi & LiveScore to break new ground for sportsbook audiences
SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …
Read More »LiveScore takes full ownership of key tech partner Wonderlabz
LiveScore Group has acquired Cape Town software development partner Wonderlabz to bolster scale efficiencies of its betting and media units following a period of unprecedented growth. This morning, LiveScore announced that it had taken full control of Wonderlabz, increasing its previous 25% investment in the software studio to complete 100% ownership. Of strategic importance, the acquisition enables LiveScore to enhance …
Read More »“Being best in class”: How LiveScore meets demand according to CEO Sam Sadi
Changes in consumer demand for betting innovations are driven by the operators themselves, Sam Sadi laid out to SBC. The key step now is how the industry responds to the demand it itself has created. Recent years have seen a range of new betting products hit the markets, such as cashouts, in-play wagering and request a bet/bet builder offerings, LiveScore …
Read More »LiveScore launches £1m prize promotion for 25th anniversary
LiveScore has revealed a year-long user campaign as the operator celebrates its 25th anniversary. For the upcoming opening weekend of Premier League games, the company is launching the promotion with a £1m increased prize for anyone in the UK and Ireland who plays LiveScore 6 for free. Sam Sadi, LiveScore Group CEO, stated: “As we celebrate our 25th anniversary, we …
Read More »Fara Williams to help fans understand the women’s game with LiveScore
LiveScore has announced a partnership with Fara Williams to access a ‘detailed analysis’ of the upcoming Women’s World Cup. Williams – who is the most-capped Lioness of all time – will be diving into some of the lesser-known stories that are set to unfold in Australia & New Zealand, which is kicking off in less than two weeks. Data from …
Read More »Codey Parsons, LiveScore Group: My Transgender Story
Codey Parsons, Player Protection Analysts at LiveScore Group, share his deeply personal journey from a youth marked by confusion and struggle to the realization and acceptance of his transgender identity. This poignant and empowering journey illustrates the trials, complexities and triumphs of transitioning, underlining the importance of acceptance, understanding, and the need for a supportive workplace in a world that …
Read More »LiveScore extends ‘valuable revenue driver’ content deal with SIS
SIS (Sports Information Services) has confirmed a distribution agreement with LiveScore Group, which gives the operator continued access to over 73,000 racing events annually. The extension covers courses and tracks worldwide, providing LiveScore Group’s betting brands LiveScore Bet and Virgin Bet with 24/7 Live Racing Content from SIS. The content will be available as an end-to-end solution including live streamed …
Read More »Incentive Games launches first FTP game on LiveScore app
Incentive Games has launched the first free-to-play (FTP) game on LiveScore’s mobile and media app. The FTP games developer has launched its Live Score 6, a football predictor game which has been integrated within LiveScore’s UK app. The integration will allow LiveScore’s UK audiences to predict the scores in upcoming football matches for the chance to win up to £100k, …
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