The UK’s Advertising Standards Authority (ASA) has warned LiveScore and LiveScore Bet about advertising to minors. Two ads were flagged down by a complainant, who observed the betting promotions on LiveScore’s under-18 Android and iOS apps. Users who clicked on the ads were subsequently redirected to LiveScore Bet. It is important to note that LiveScore is a sports data app, …
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James McCarthy has been appointed the new Chief Marketing Officer at QiH Group, tasked with overseeing a significant expansion of the group’s marketing activity. McCarthy joins the London and Skopje-based iGaming affiliate company after departing his position of Managing Director of LiveScore Media, the media divison of LiveScore Group, which also operates the LiveScore Bet and Virgin Bet brands. He …
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LiveScore Group has revealed former Manchester United star Dimitar Berbatov as the company’s face across its European presence. The retired Bulgarian footballer will represent both LiveScore Media and LiveScore Bet brands in Europe, drawing on his expertise to enhance the experience of football fans across the world. The news was officially shared with LiveScore’s LinkedIn social media following. Parallel to …
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LiveScore and former Manchester United star Dimitar Berbatov are joining forces to encourage fans to take “Extra Added Time” for their mental health. As part of this campaign, LiveScore will donate £250 to charity for every key Premier League moment delivered via its app after the 90th minute throughout November. The “Extra Added Time” initiative aligns with the recent trend …
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Virgin Bet will be returning title sponsor and partner of the Gold Cup Festival at Ayr Racecourse. Running from 19-21 September, the deal also extends to fellow LiveScore Group brand, LiveScore Bet. The three-day meet includes the headline day of the Scottish Flat racing calendar too – The Virgin Bet Ayr Gold Cup. Dominic Vye, Marketing Director at Virgin Bet, …
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Virgin Bet and LiveScore Bet, part of LiveScore Group, have announced a new deal with Chester Racecourse. The partnership sees Virgin Bet become the title sponsor of the Autumn Racing Food and Drink Weekend, taking place on 13 and 14 September, officially rebranding the event under the operator’s name. Dominic Vye, Marketing Director of Virgin Bet, commented: “We are thrilled …
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Kambi Group and LiveScore Group have strengthened their partnership through the migration of the operator’s Virgin Bet brand onto the Kambi sportsbook platform. UK-facing Virgin Bet continues to pursue plans in the region since first launching in 2019, with its migration to the Kambi sportsbook set to unlock the next stage of its growth trajectory. Erik Lögdberg, Managing Director of …
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A total 134 betting firms have now expressed interest in operating in Brazil, with the market looking set to become one of biggest in the world. Prior to the new law that was passed to regulate sports betting and online gaming, some interested gambling companies included; Kaizen Gaming (Betano), 1XBET, Meridianbet, Pixbet, Betfair, LeoVegas, Betway and Draftkings. Further operators also …
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The word ‘innovation’ is somewhat inescapable when working in the igaming industry. There isn’t a day when the term isn’t used on LinkedIn or in a press release announcing a new product launch. But what does it mean to be truly innovative? And have we reached a point where we’re innovating too much? In a roundtable discussion, GR8 Tech CEO …
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SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …
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