Virgin Bet will be returning title sponsor and partner of the Gold Cup Festival at Ayr Racecourse. Running from 19-21 September, the deal also extends to fellow LiveScore Group brand, LiveScore Bet. The three-day meet includes the headline day of the Scottish Flat racing calendar too – The Virgin Bet Ayr Gold Cup. Dominic Vye, Marketing Director at Virgin Bet, …
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Virgin Bet and LiveScore Bet, part of LiveScore Group, have announced a new deal with Chester Racecourse. The partnership sees Virgin Bet become the title sponsor of the Autumn Racing Food and Drink Weekend, taking place on 13 and 14 September, officially rebranding the event under the operator’s name. Dominic Vye, Marketing Director of Virgin Bet, commented: “We are thrilled …
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Kambi Group and LiveScore Group have strengthened their partnership through the migration of the operator’s Virgin Bet brand onto the Kambi sportsbook platform. UK-facing Virgin Bet continues to pursue plans in the region since first launching in 2019, with its migration to the Kambi sportsbook set to unlock the next stage of its growth trajectory. Erik Lögdberg, Managing Director of …
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A total 134 betting firms have now expressed interest in operating in Brazil, with the market looking set to become one of biggest in the world. Prior to the new law that was passed to regulate sports betting and online gaming, some interested gambling companies included; Kaizen Gaming (Betano), 1XBET, Meridianbet, Pixbet, Betfair, LeoVegas, Betway and Draftkings. Further operators also …
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The word ‘innovation’ is somewhat inescapable when working in the igaming industry. There isn’t a day when the term isn’t used on LinkedIn or in a press release announcing a new product launch. But what does it mean to be truly innovative? And have we reached a point where we’re innovating too much? In a roundtable discussion, GR8 Tech CEO …
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SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …
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LiveScore Group has acquired Cape Town software development partner Wonderlabz to bolster scale efficiencies of its betting and media units following a period of unprecedented growth. This morning, LiveScore announced that it had taken full control of Wonderlabz, increasing its previous 25% investment in the software studio to complete 100% ownership. Of strategic importance, the acquisition enables LiveScore to enhance …
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Changes in consumer demand for betting innovations are driven by the operators themselves, Sam Sadi laid out to SBC. The key step now is how the industry responds to the demand it itself has created. Recent years have seen a range of new betting products hit the markets, such as cashouts, in-play wagering and request a bet/bet builder offerings, LiveScore …
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LiveScore has revealed a year-long user campaign as the operator celebrates its 25th anniversary. For the upcoming opening weekend of Premier League games, the company is launching the promotion with a £1m increased prize for anyone in the UK and Ireland who plays LiveScore 6 for free. Sam Sadi, LiveScore Group CEO, stated: “As we celebrate our 25th anniversary, we …
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LiveScore has announced a partnership with Fara Williams to access a ‘detailed analysis’ of the upcoming Women’s World Cup. Williams – who is the most-capped Lioness of all time – will be diving into some of the lesser-known stories that are set to unfold in Australia & New Zealand, which is kicking off in less than two weeks. Data from …
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