Tag Archives: James McKay.

SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …

SIS (Sports Information Services) has confirmed a distribution agreement with LiveScore Group, which gives the operator continued access to over 73,000 racing events annually. The extension covers courses and tracks worldwide, providing LiveScore Group’s betting brands LiveScore Bet and Virgin Bet with 24/7 Live Racing Content from SIS. The content will be available as an end-to-end solution including live streamed …

The 2022 World Cup was one for the history books, and not just because of its winter setting, but as the doors close on the tournament its impact on bookmaker year-end trading is yet to be seen. As companies across the betting space put together their Q4 results, SBC News reflected on the World Cup panels of last year’s Barcelona …

Spotlight Sports Group (SSG) has signed an agreement with existing partner LiveScore Group, covering distribution of its Superfeed Pre-Play football solution. Under the latest renewal, the partnership will be enhanced with the addition of Spotlight’s football offering, covering betting-led verdicts and insights from prominent football leagues. The duo first began cooperating in July, launching SSG’s Superfeed Racing across the LiveScore …

When New Year’s Day rolls around in three months’ time, many sportsbook managers may hope to never again hear the words ‘World Cup’ after what is expected to be a hectic and somewhat challenging Q3. As Matt Scarrott, BetVictor’s Director of Emerging Markets, observed: “The World Cup is never far from our minds, as soon as one finished finished we …

LiveScore Group has announced that it will utilise Spotlight Sports content and media services to optimise its flagship LiveScore portal and Virgin Bet sportsbook.   Agreeing on a multi-year partnership, LiveScore will benefit from new data provisions including the integration of Superfeed – the betting market’s most comprehensive data feed covering all international racing fixtures. Superfeed will allow the LiveScore affiliate …

The ‘Sports Betting Zone‘ at SBC Summit Barcelona will introduce visitors to the key decision-makers from major international operators and allow them to get a glance at the next generation of sportsbook products and services in the dedicated exhibition area.  On the conference side, the ‘Sports Betting Stage‘ will give the floor to some of the most influential figures in …

Virgin Bet has announced a continuation of its partnership with the Ayr Gold Cup to maintain naming rights of the three-day Virgin Bet Ayr Gold Cup Festival. The Scottish flat race runs from Thursday 15-17 September, whilst the betting operator will also hold title sponsorship of the competition’s main feature race. “Following the success of last year’s partnership with Ayr …

The FIFA World Cup and the changing face of the markets for golf, tennis, horse racing and esports are among the topics set to be scrutinised by some of the industry’s leading lights at next week’s Betting on Sports Europe 2022 conference and exhibition.  The event takes place at the home of English rugby, Twickenham Stadium, on 7 – 9 …

Bet builders have become a hugely popular product as a form of wagering entertainment for many punters, but there are still many things to consider when implementing the product. Discussing the development and future of bet builders after a huge year of sport and with another vast sporting schedule set to continue in 2022, a team of industry experts on …