Irish independent bookmaker Boylesports has predicted the end of the UK franchise of reality television show Big Brother.
In its 16th season on UK terrestrial television, Big Brother has recorded continuous decreasing viewing figures since the franchise was moved to Channel 5 in 2011.
During its broadcasting heydays, Big Brother UK which originally aired on Channel 4 would record average TV viewing figures of + 4.5 million (2000 – 2005). Today Big Brother UK has seen its viewing figures drop to average 1.6 million since 2011.
Despite numerous attempts to re-format the TV franchise and add additional TV spin-offs, Channel 5 executives have failed to pick up viewing figures for Big Brother. The shows viewing downturn has further effected sponsorship revenues of the show, which was sponsored by NetPlay TV brand SuperCasino from 2013 to 2014.
Boylesports has opened its betting market on the cancelation of Big Brother following the conclusion of this seasons show at 7/4. The bookmaker is further offering 8/1 odds on a ‘swift cancellation’ of the program.
Aoife Heffron, PR Manager at BoyleSports, said: “The ratings have been dropping drastically and even as producers scramble to pull dramatic twists in a last ditch attempt to boost them, it may not be enough and looks like our beloved Big Brother could be pulled from our screens next year at 7/4.”