The Advertising Standards Association (ASA) has published its updated ‘exposure report’ on age-restricted TV adverts, primarily related to the categories of alcohol and gambling. Tracking the events of a pandemic year, ASA reports of a significant change in children’s daily routines and behaviours impacting how they engage with advertising content. As a result of lockdown and imposed government restrictions, children …
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This year’s Royal Ascot will feature the biggest international media exposure for the prestigious UK racing festival, hosted from Tuesday 15th to Saturday 19th June. Preparing the festival for its public return, welcoming +12,000 spectators to its racecourse each day, Ascot Racecourse has selected HBA Media to serve as its lead international media rights distributor. Expanding Royal Ascot’s global coverage, …
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Flutter Entertainment Plc has partnered with UK charity Missing People, to raise awareness and support the families of nearly 100,000 adults that were reported missing across the country last year. The FTSE100 betting group has announced that its UK facing brands of Paddy Power, Betfair, Sky Bet and PokerStars will promote its #TOGETHERFORMISSING campaign formed with Missing People. #TOGETHERFORMISSING, was …
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Martin Lycka, Entain Plc’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, comments on the thorny yet unavoidable issue of industry taxation and why operators may hiss at feeling short-changed… Jean Baptiste Colbert, the Sun King’s First Minister of State, once quipped that “the art of taxation consists in so plucking the goose as to obtain the largest …
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Camelot UK has declared that National lottery sales have exceeded £8bn for the first time during 2020/21, resulting in the best-ever returns to good causes from sales revenue alone. During the financial year 2020/21(April-to-March 2021), the National Lottery recorded total sales of £8.37bn, registering a £468m improvement on the previous year results. Record sales were achieved against the backdrop of …
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In time for Euro 2020’s tournament kick-off, Betfair has launched its new nationwide advertising campaign, featuring the tagline ‘Because we’re Betfair’. Working with creative agency Pablo London, Betfair states that it has taken a new direction to promote its brand as the ‘leader of the pack’ for sports betting. Featuring a CGI mammoth encased in ice, Betfair new advert …
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The UK Gambling Commission (UKGC) has confirmed the appointment of Andrew Rhodes as its new Interim Chief Executive. Rhodes will replace Sarah Gardner as the acting CEO of the Commission. Gardner took leadership of the regulator following the abrupt departure of Neil McArthur last March in light of regulatory failings surrounding the high profile collapse of Football Index. Updating stakeholders, …
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Norwich City has this morning announced that it has terminated its principal sponsorship with Asian facing bookmaker BK8 Sports. The sponsorship, which was confirmed on Monday, had been met with widespread criticism by fans of the club, who had uncovered ‘sexually provocative’ social media marketing campaigns published across BK8’s channels. Issuing a morning statement, Norwich City detailed – “The club …
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Renowned academic, Dr Mark Griffiths an expert in addictive behaviours and treatment of problem gambling disorders, has joined the advisory board of Allwyn – the UK enterprise of Czech gambling conglomerate SAZKA Group seeking to become the next steward of the National Lottery. Griffiths who leads the Behavioural Addiction unit at Nottingham Trent University, will serve as lead advisor to …
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Smarkets has entered a new enterprise and innovation phase, having completed a Series-B funding round by securing a new investment from Susquehanna Growth Equity (SGE). The transaction marks the first capital raise by Smarkets since the firm’s inception in 2008, which saw it raise to £3.8 million to establish itself as a leading online betting exchange. Subsequent year-on-year growth has …
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