William Hill marketing has confirmed the appointment of former Sky Sports presenter Kirsty Gallacher, as its ‘New Brand Ambassador’. Gallacher one of the most recognisable UK sports journalists/broadcasters joins William Hill’s brand ambassadorial team, working alongside Robbie Savage (football) and Sir Tony McCoy (racing). In its update, William Hill details that Gallacher has signed a ‘long-term’ brand representative contract and …

Updating the market, Swedish gambling regulator Lotteriinspektionen has confirmed that it will publish its online gambling licence application forms on 10 July. The forms will be published on the regulator’s website as soon as the Swedish government settles on the final enactment of Gambling Ordinance, a mandate which has previously been published and notified to the European Commission. The Gambling …

Norwegian gambling regulator Lotteri- og Stiftelsestilsynet has reappointed Gunn Merete Paulsen as its Director General, as pressure increases on the government to further restrict remote online gambling services. Paulsen retakes leadership of the regulator, replacing former incumbent Atle Hamar who has been repositioned as Norway’s Environment Secretary. A former PWC executive, Paulsen had served as Deputy Director General of Lotteri- og …

Stockholm-listed sports betting technology and software supplier Kambi Group Plc continues its strong US commercial momentum confirming that it has secured a multi-year services agreement with leading US fantasy sports operator DraftKings. Issuing a short statement, Kambi governance confirms that DraftKings has selected its technology platform as the lead system for its upcoming US sports betting market expansion. “The agreement, …

FTSE industry technology group Playtech Plc has confirmed that it will act as lead omni-channel systems provider for Gala Leisure, as the UK bingo operator transitions to its new identity as Buzz Bingo. Updating the market, Playtech will become the lead bingo and casino platform provider for Gala Leisure, servicing the retail and land-based provisions of Buzz Bingo future enterprise. …

Industry software and platform developer Bede Gaming has moved to restructure its senior management team, confirming the promotion of Alex Butcher as new Managing Director. The change in corporate leadership comes as Bede enterprise founders Michael Brady and Dan Smyth are set to take strategic and governance leading roles within the firm’s organisation. Butcher has served as Bede’s Chief Technical Officer …

Simon Trim Chief Executive of Sporting Group believes that betting’s legacy values on player acquisition, activation and retention need to be redeveloped if Russia 2018 is to become a genuine long-term growth and value generating prospect for industry incumbents. This summer the general public will be inundated by sector marketing, offers and promotions. However, Trim believes that pricing strategy, player …

SG Digital (Scientific Games Corporation) has announced its latest North American commercial partnership, confirming that it has secured an extensive sports betting solutions supplier contract with the British Columbia Lottery Corporation (BCLC – Canada). BCLC a current partner of OpenBet sports betting solutions, will move to fully integrate SG Digital systems, upgrading its entire sportsbook portfolio. SG Digital upgrades for …

Blockchain-powered igaming platform provider CashBet has announced the successful completion of its ICO token sale, raising $38 million in capital to further develop its proprietary technology and expand its enterprise. Closing its ICO, CashBet governance details that investors from 100 countries participated in the funding round, with the company reaching its hard cap target of +140,000,000 tokens distributed, with CashBet having undertaken …

As anticipated, Emmanuel Macron’s En Marche government has confirmed that it will privatise French state-owned gambling and lottery operator Francaise des Jeux (FDJ). However, FDJ’s sale comes with several strings attached, as the French Assembly demands that En Marche moves to restructure France’s national gambling regulatory framework. As a key initiative of Macron’s ‘France enterprise and innovation program’, En Marche will …