Following its ‘socially distanced title-party’ and March’s attempt at becoming a Cheltenham Festival jockey, Paddy Power has recast Peter Crouch to deliver its vital message that a ‘new normal means same old football’. Continuing to work alongside ‘Crouchy’, Paddy Power wishes to ease Premier League fans’ nerves ahead of a season of visible changes and adjustments away from the terraces. …
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Tracking the performance of all licensed gambling verticals, the UK Gambling Commission (UKGC) has revealed that July saw a ‘slight month-on-month decrease’ in the amount spent by consumers on online gambling (including online slots). The UKGC has published further data on gambling consumer habits and operator engagements registered across land-based and digital verticals for the period of May-to-July 2020. “Gambling …
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William Hill has launched its brand-new nationwide marketing campaign promoting its exclusive football betting offer ‘Acca Freedom’. Trialled during August, Acca Freedom provides William Hill football customers with a daily offer on accumulator bets, allowing them to either ‘boost their acca odds’ or ‘insure their acca bet’. Acca Freedom’s ‘odds boost’ will be allowed on any three-fold accumulator bet, with …
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The National Lottery has revealed that its ‘Heritage Emergency Fund’ has provided £50 million in direct support to 950 organisations across the UK to help cope with the challenges of the COVID-19 pandemic. The Heritage Fund, the independent body charged with distributing National Lottery funds to UK heritage and cultural projects, has provided a breakdown of its £50 million ‘Emergency …
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Aspire Global has announced a €20m cash agreement to acquire all shares of sportsbook and tech provider BtoBet, €15m of which is payable upon closing and a further €5m owed in 12 months time. Lauding the purchase as representing a “key part of Aspire Global’s growth strategy”, it represents the latest step in the group’s aim of covering “the main elements …
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Flutter Entertainment has confirmed the appointment of former Labour Party deputy leader Tom Watson as its new corporate advisor on safer gambling and further corporate social responsibility directives. Watson, who resigned from the Labour Party last November ahead of the UK’s Snap Election following a public fallout with former party leader Jeremy Corbyn, is recognised as a leading reformist of …
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Playtech Plc will trade with caution for the remainder of 2020, as its business units emerge from a ‘disrupted period’, with its corporate outlook dependent on further COVID-19 outcomes. Publishing its 2020 interim results (period ending 30 June), Playtech recorded a 23% drop in corporate revenues to €564 million, (H1 2019: €728m) as the FTSE250 technology group absorbed a series …
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Northern Irish bookmaker Toals has confirmed plans to ‘accelerate its print-to-digital transition’ by upgrading its betting shop displays (BSD) to Racing Post Digital systems. The upgrade will see all Toals NI betting shops fitted with Racing Post’s interactive touchscreen displays, offering customers in-depth and accurate data, information and content across all sports and horseracing fixtures (UK and international). Further in-store …
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Following its summer recess, France’s new ‘unified federal authority’ for gambling L’Autorité Nationale des Jeux (ANJ) has confirmed that it has renewed a further 10 online sportsbook licences. Since its foundation last June, ANJ has taken over full responsibility of licensing requirements for France’s regulated online gambling marketplace from former regulatory incumbent ARJEL. 2020 marks the 10th anniversary of France …
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US wagering to date has been dominated by conservative marriages between US casino giants and established European sportsbook operators. Flipping the script, last January Penn National acquired controversial US sports publisher Barstool for $450m, stating its intent to develop America’s dominant mass-market sportsbook proposition. Scott Longley explains why if you are still a ‘sportsbook romantic’… you should really care about …
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