BoyleSports extends support of Irish racing with Lockinge Stakes

BoyleSports has become title sponsor of the Lockinge Stakes through a partnership with Newbury Racecourse.

The deal, which spans until 2027, will see the Irish bookmaker rebrand the sole Group 1 fixture of the Flat season as the BoyleSports Lockinge with Ladies Day. The company will also become a principal partner of the Newbury track.

BoyleSports CEO, Vlad Kaltenieks, commented: “We are delighted to be announced as the new principal partner of the Lockinge Stakes. This prestigious race has a rich history in flat racing, and we are thrilled to play a part in supporting its continued success.”

The three-year collaboration will see BoyleSports sponsor two races on the card on Saturday 17 May, which features eight World Pool races in collaboration with The Hong Kong Jockey Club (HKJC). 

“At BoyleSports, we are passionate about bringing exciting and world-class racing experiences to fans, and the Lockinge Stakes perfectly aligns with our commitment to the sport. We look forward to an exciting partnership and a thrilling race ahead,” Kaltenieks added.

The Group 1 BoyleSports Lockinge Stakes run over the straight mile at Newbury Racecourse, open to horses aged four years and above, is worth £400,000 in total prize funds.

BoyleSports continues to maintain an extensive marketing presence in Ireland. The company, one of the largest in the country, is a long-time partner of Horse Racing Ireland (HRI) Racecourses.

It is also the existing principal partner of one of the most prominent races in the Irish National Hunt calendar, the BoyleSports Irish Grand National at Fairyhouse. The firm gained a lot of attention last year by upping the prize pot for the fixture, stating that it wanted to use the occasion to ‘recognise the hard work put in by stable staff year in, year out’.

The new sponsorship of the Lockinge Stakes at Newbury Racecourse marks an extension of the operator’s support of British racing and its inaugural sponsorship of a Group 1 Flat contest.

“We are delighted to announce the new partnership with BoyleSports and extend our thanks for their support of the Lockinge Stakes,” added Shaun Hinds, CEO at Newbury Racecourse.

“This Group 1 race is the feature of our Flat season and a clear highlight in our racing year here at Newbury and we are pleased to welcome BoyleSports as the new headline partner for this incredibly important and popular fixture. 

“BoyleSports is a big supporter of Irish racing, and we are very proud to be able to work alongside them to extend their sponsorship portfolio in Britain.”

In recent months, BoyleSports also signed a deal with Limerick Racecourse to become the title sponsor of the Munster National. This agreement now sees the company work with the two-day October racing festival – which features the newly branded BoyleSports Munster National – until 2028.