Gaming Innovation Group (GiG) has announced it will be powering Betzone with its igaming platform, CoreX, and workflow automation tools LogicX and DataX.
This is the second UK deal GiG has announced in recent weeks as the company continues the execution of its strategic growth plans for the region.
Andrew Cochrane, Chief Business Officer at GiG, commented: “The partnership with the team at Betzone is another exciting opportunity to showcase our strength at powering growth in regulated markets, with the UK a prominent market for our expansion.
“The combination of pioneering technology and our commitment to innovation, as perfectly demonstrated with our new and advanced compliance solution, means we are able to deliver a suite of products that provide the most comprehensive and secure springboard for sustained revenue growth.”
Furthermore, the agreement looks to stand as evidence of GiG’s ability to attract ‘ambitious new partners’ looking for sustainable growth in complex regulated markets.
“The UK will continue to be a market of considerable opportunity for GiG over the years to come,” Cochrane added.
In further detail, compliance and responsible gaming (RG) have been named key parts of the agreement, with Betzone benefiting from GiG’s comprehensive compliance innovation.
This solution integrates multiple systems to deliver a seamless risk assessment and management tool. By incorporating big data into GiG’s platform and using the advanced LogicX and DataX technologies, the system dynamically adjusts player interactions based on their risk levels.
This allows operators to tailor marketing communications and financial checks to individual player profiles, ensuring responsible gaming and compliance with anti-money laundering (AML) regulations. Its effectiveness and adaptability have already been proven to power positive results with an existing partner in another complex regulated market.
Adam Joseph, Chief Operations Officer at Betzone, concluded: “We are delighted to announce this partnership with GiG.
“Their proven technology track record, customer centric tools and industry leading compliance and RG solutions make GiG the perfect partner to scale the Betzone brand, supporting our plans for rapid growth and exciting new business opportunities in a sustainable and responsible manner.”
In recent weeks, GiG also announced that it will lead the platform supply for Peru sportsbook Inkabet, enabling its expansion into new South American markets.