SBC News Voice of the Sports Betting Industry
Metric Gaming, a European sportsbook platform provider, has partnered with Racing and Sports (R&S) to improve its horse and greyhound racing offering.
The company will utilise R&S’ racing product to enhance its offering in the UK and Ireland, where horse racing remains a popular betting sport despite some hurdles in recent years.
Metric has already taken the racing product live with Betzone, a UK-based operator which is a relative newcomer to the competitive market, having launched in 2021.
Dan Banham, Chief Operating Officer at Metric Gaming, said: “At Metric Gaming we constantly seek to offer our Partners access to the best providers, and our partnership with Racing and Sports compliments this strategy perfectly.
“With our recent entry into the UK market, Horse Racing is not only an integral part of our Sportsbook offering, but also a huge opportunity for us to compete. RAS’ comprehensive, premium data allows us to deliver a high-quality Racing product and deliver a first-rate user experience.
“Since day one, RAS have been a pleasure to work with and we look forward to seeing our partnership go from strength to strength.”
R&S’ platform consists of data, actionable bet prompts and multilingual content. The firm has designed this with the goal of providing “an unmatched horse racing product essential for success” in the UK, Ireland and other European markets.
As stated above, horse racing remains a popular sport in the UK, Ireland and other European markets, though it did suffer during the COVID-19 pandemic and continues to face some problems with attendees.
Despite this, major betting events such as the Cheltenham Festival do help to boost the relevancy of the sport. Speaking to SBC News last week, UK bookmakers expressed confidence that fixtures like Cheltenham will remain pinnacles of the British betting experience moving forward.
“We are delighted to partner with Metric Gaming, a sportsbook platform provider renowned for its innovation and technological excellence,” said Stephen Crispe, Managing Director and CEO, Racing and Sports.
“Being chosen as their racing and greyhound data partner after a rigorous sales process is a testament to the quality and consistency of our offering.
“Together, we are not only delivering a world-class racing product but also ensuring that Metric is equipped to meet the evolving demands of operators and bettors alike. This partnership marks the beginning of a long-term collaboration.”
