SBC News Voice of the Sports Betting Industry
Metric Gaming has formed a partnership with Betzone to launch the brand’s new UK sportsbook venture.
The new deal follows the debut of Metric’s sportsbook in the Netherlands back in May.
Adam Joseph, Chief Operations Officer at Betzone, commented: “We are delighted to announce the partnership with Metric.
“We have been impressed with their product and proposition, as well as their speed of delivery. We are confident they can support us with Betzone in the UK market and the other opportunities we are planning.”
The collaboration marks Metric’s entry into another tightly regulated and ‘strategically crucial’ market.
“We feel privileged to have been selected by the Betzone team before we had a live product out there and we aim to repay their astute judgement,” added Keith Hayes, CEO at Metric Gaming.
“Of course we’re excited to enter our home market, but particularly as we will showcase our first proprietary product, Racing. With a soccer product in the works too, this is another important step to finally unlocking the power of this incredible platform we’ve built.”
Earlier this week, it was announced that Gaming Innovation Group (GiG) will be powering Betzone with its igaming platform, CoreX, and workflow automation tools LogicX and DataX.
