GiG Software Plc (GiG) has expanded its partnership with Betzone by facilitating the launch-to-market of the latter’s revamped online ecosystem.
Under the terms of the deal, Betzone will leverage GiG’s risk scoring system, combining big data and third-party integrations with its platform and Logic technologies. This, the firm says, will help tailor player interactions based on risk levels, ensuring personalised marketing, robust financial checks and enhanced player protection.
Adam Joseph, Betzone CEO, said: “GiG’s premium solutions, we believe, will be instrumental in realising our ambitious vision for Betzone, leveraging cutting-edge gaming technologies to ensure strong compliance foundations, drive sustainable growth, and position our brand for long-term success in the UK market.”
In addition to Betzone leveraging the expanded partnership to optimise its UK-centric offering, the launch will also help GiG strengthen its footprint in one of its core markets.
The UK has established itself as one of the leading betting markets in Europe, with its £11bn annual market value representing significant strategic investment appeal for international shareholders.
It will remain a core market for GiG operations in 2025, as the company pursues full-year guidance of projected €44m in revenue and a minimum of €10m in Adjusted EBITDA.
Richard Carter, GiG CEO, commented: “Betzone’s migration and launch with GiG extends our premium reputation for technological excellence and market-leading capabilities, raising the bar for success in the UK iGaming industry.
“We are already seeing the realisation of the ambitious strategic goals we have set out to achieve for the business, with this being the third publicly announced launch since the turn of the year, further documenting our growing delivery capacity and strength within our operational teams.
“With this momentum expected to continue through 2025, alongside the strong demand for our solutions shown at January’s main industry event, ICE, in Barcelona, we have continued optimism for the year ahead for GiG.”
