Gaming Innovation Group (GiG) has upgraded the online presence of The Football Pools’ – powered by its X-Suite technology.
Marking a ‘significant step’ in the digital evolution of the brand, The Pools looks to ‘embrace the future of igaming’ having migrated onto GiG’s SportX sportsbook and CoreX igaming platform.
Richard Carter, GiG CEO, commented: “Seeing The Football Pools, an absolutely iconic brand name in UK sports betting, live on our technology is a landmark moment for GiG’s strategic growth plans in the region.
“This launch underscores GiG’s commitment to delivering tailored solutions for ambitious brands in regulated markets, with 13 launched on GiG technology in 2024.
“We have dedicated a significant amount of resources into ensuring our solutions remain at the very apex of technological capabilities in our industry, we look forward to seeing The Pools flourish as they embrace this new era of growth and engagement.”
Furthermore, The Pools’ online revamp will also leverage the integration of GiG’s AI-driven technologies, with the aim of optimising engagement and personalisation focused on driving key acquisition and retention metrics.
Described as being at the heart of the migration is GiG’s end-to-end risk scoring system that integrates big data and third-party systems with its platform and Logic technologies.
This tool allows for dynamically adjusted player interactions based on their risk levels, ensuring tailored marketing communications and stringent financial checks. The news marks the entry of X-Suite in the UK.
“This launch is a milestone for the online future of The Football Pools,” James Arnold, CEO of The Football Pools, added. “With GiG’s premium solutions, we’ve worked hard to create an exciting new environment that honours our heritage while delivering a best-in-class digital experience.
“This partnership has been key to enabling our ambitious vision for The Pools, which backs up our strategy for a sustainable, compliant growth trajectory for our brand.”