Enteractive links with BVGroup for integrated marketing push

Enteractive and BVGroup have formed a partnership to implement targeted campaigns across the latter’s brands and global markets.

Focusing on converting registered non-funded accounts and reactivating specific segments of dormant player databases, the new deal will aim to drive ‘incremental revenue’ from untapped segments within the group – which runs the BetVictor sports betting brand – player base. 

Andrew Foster, Enteractive’s CBO, said: “BVGroup adopts a comprehensive view of their business, so we’re excited to be providing our services for a like-minded igaming company that values tapping into all potential player revenue channels. 

“Leveraging the power of its brand portfolio, including its iconic flagship brand, BetVictor, we firmly believe that Enteractive will enhance BVGroup’s roster of active and depositing players.”

The company also holds alliances with operators such as Spinwise, Coolbet and BetCity, and last year won best Service Provider at the Global Gaming Awards London 2023.

“Enteractive stands out as the perfect collaborator for engaging player segments that benefit from such a tailored approach, whether that involves converting non-funded registrations or reviving inactive players,” added Brent Almeida, BVGroup CCO.

“The focus will be on specific audience groups that are likely to react more positively to direct and personal interaction, all with the aim of increasing the overall efficiency of our marketing activities across our diverse portfolio of brands and geographic territories.” 

The news comes not too long after BV Group’s rebranding from BetVictor, establishing a new group corporate identity, including a new company name, logo and website in 2023.

The Gibraltar-based online gambling company explained at the time that the new name reflects its position as a multi-brand gambling operator and B2B technology solutions provider – whilst acknowledging its heritage.