Betano, the flagship brand of Kaizen Gaming, has made its UK debut powered by BVGroup. As announced in April, Kaizen Gaming appointed BVGroup to serve as the principal tech and core services partner for Betano’s forthcoming UK brand, which today launched under the Betano.co.uk domain. BVGroup was elected as primary partner, due to its proven qualities operating BetVictor in the …
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Kaizen and BVGroup partner to launch Betano as new UK challenger
Kaizen Gaming has announced that it will launch its flagship Betano brand in the UK market in partnership with BVGroup. Betano’s imminent UK launch is deemed the “latest milestone for the sportsbook, solidifying its global brand presence as the Official Sponsor of both UEFA Euro 2024 and the CONMEBOL Copa America 2024”. As the pan-international brand of Greek online gambling …
Read More »Enteractive links with BVGroup for integrated marketing push
Enteractive and BVGroup have formed a partnership to implement targeted campaigns across the latter’s brands and global markets. Focusing on converting registered non-funded accounts and reactivating specific segments of dormant player databases, the new deal will aim to drive ‘incremental revenue’ from untapped segments within the group – which runs the BetVictor sports betting brand – player base. Andrew Foster, …
Read More »BetVictor gets talkSPORT Bet on the market ahead of World Cup
talkSPORT’s betting brand has hit the UK betting market, two months ahead of its proposed schedule, developed in partnership with BetVictor, The new brand of talkSPORT Bet (talksportbet.com) will utilise talkSPORT’s media coverage whilst operating as part of BetVictor’s wider B2B White Label portfolio. Announced in early August, talkSPORT Bet aims to combine BetVictor’s proprietary technology and first-hand betting experience …
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