Tag Archives: Andrew Foster

Enteractive and BVGroup have formed a partnership to implement targeted campaigns across the latter’s brands and global markets. Focusing on converting registered non-funded accounts and reactivating specific segments of dormant player databases, the new deal will aim to drive ‘incremental revenue’ from untapped segments within the group – which runs the BetVictor sports betting brand – player base.  Andrew Foster, …

Coolbet has signed a partnership with Enteractive, leveraging the latter’s betting and igaming player reactivation and retention model for its Latin American operations. Originally founded in Estonia with a focus on the Nordic markets, Coolbet has been stepping up its presence in Latin American jurisdictions in recent years, especially since its acquisition by GAN in 2020. To support its transatlantic …

Enteractive has signed a strategic partnership with Fast Track, seeking strengthened player value and customer relationship management. The betting and gaming player engagement company will integrate Fast Track’s AI-backed CRM platform under the terms of the agreement, utilising the solution alongside its own internal (Re)Activation Cloud. By combining Fast Track’s CRM service with its cloud, which supports personalised one-to-one conversations …

World Cup-themed betting offers are set to dominate the airwaves in the coming month and Enteractive can help ensure operators get the most out of their marketing and acquisition activity – by keeping the players active well beyond the World Cup Final. Andrew Foster (pictured, right), Chief Business Officer at Enteractive, explains more. Football is the world sport and there …

Enteractive will support NetBet in delivering a “personalised retention and engagement” strategy across the Italian market after signing a new partnership with the operator. The player engagement campaigns, which will cover NetBet’s sports betting and casino player segments, will aim to increase both retention and loyalty. Andrew Foster, Chief Business Officer at Enteractive, said: “Our Italian teams at Enteractive are …

Enteractive has expanded its reach across the US market after the company was granted a new service licence by the Pennsylvania Gaming Control Board. The new licence will allow Enteractive to roll out its (Re)Activation Cloud platform to sportsbook operators across the Keystone State, enabling its partners to engage with an adult population of more than 9.5 million. Andrew Foster, …

Enteractive has signed an agreement with Gaming Innovation Group’s (GIG) GiG Marketplace, bolstering its access to a wider range of clients in the process.  The personalised retention services provider has detailed a ‘positive and established relationship’ with GiG, resulting in approval for use of the Marketplace, which introduces third party services to the latter’s clients. By joining the Marketplace, the …

Enteractive has secured a breakthrough partnership with Fortuna Entertainment, with the tier-1 Central European betting group appointing the customer retention specialist to lead its player reactivation campaigns for Romania. The partnership will see Fortuna Romania and subsidiary Casa Pariurilor deploy Enteractive’s proprietary-build customer reactivation cloud platform. The integration will allow Enteractive’s native-speaking agents to approach players in a more personalised …

Argyll Entertainment has partnered with ‘customer reactivation specialist’ Enteractive to revive its ‘dormant player accounts’. Enteractive, a provider of ‘retention-as-a-service’ support for igaming incumbents, has been tasked with executing customised Argyll reactivation campaigns for its UK flagship brand SportNation. The reactivation campaign will focus on reviving ‘hard-to-reach lapsed’ and ‘churned players’ registered on SportNation’s customer database. Furthermore, the initiative will …