BVGroup has named Tracy McGrady as the Safer Gambling Ambassador in Canada for its BetVictor brand. The seven-time NBA All-Star played for the Toronto Raptors, Orlando Magic, Houston Rockets, New York Knicks, Detroit Pistons, Atlanta Hawks and the San Antonio Spurs, all during his 16-year career. Brent Almeida, CCO of BVGroup, noted: “We are thrilled to have signed Tracy McGrady …
Read More »
BETER Live has announced a rebrand to become ICONIC21 following its recent separation from the BETER Group. The live betting solutions provider emphasised that it will deploy its own vision with a sharpened focus as it continues its growth strategy. Now operating independently, the business will continue to manage all aspects of operations internally. It has promised to ‘take this …
Read More »
Betano, the flagship brand of Kaizen Gaming, has made its UK debut powered by BVGroup. As announced in April, Kaizen Gaming appointed BVGroup to serve as the principal tech and core services partner for Betano’s forthcoming UK brand, which today launched under the Betano.co.uk domain. BVGroup was elected as primary partner, due to its proven qualities operating BetVictor in the …
Read More »
Kaizen Gaming has announced that it will launch its flagship Betano brand in the UK market in partnership with BVGroup. Betano’s imminent UK launch is deemed the “latest milestone for the sportsbook, solidifying its global brand presence as the Official Sponsor of both UEFA Euro 2024 and the CONMEBOL Copa America 2024”. As the pan-international brand of Greek online gambling …
Read More »
Enteractive and BVGroup have formed a partnership to implement targeted campaigns across the latter’s brands and global markets. Focusing on converting registered non-funded accounts and reactivating specific segments of dormant player databases, the new deal will aim to drive ‘incremental revenue’ from untapped segments within the group – which runs the BetVictor sports betting brand – player base. Andrew Foster, …
Read More »
Sports betting operators are constantly looking to add thrilling live content to their offerings, and BETER, the industry-leading provider of next-gen content and data, has emerged as a must-have supplier in this regard. BETER Sports has a majority of fast-paced disciplines in its portfolio, including Setka Cup table tennis tournaments, BSKT CUP basketball league alongside “Ping Pong Point” tournaments. Recently …
Read More »
BetVictor secured an expansion of its sponsorship portfolio this week via a partnership with Joe Joyce, ahead of the British heavyweight boxer’s rematch against Zhilei Zhang. The Gibraltar-based bookmaker’s brand logo will feature on Joyce’s kit on the fight night as well as on his team’s kit. The company will also produce content during the fight build up and feature …
Read More »
BetVictor has announced the comprehensive renewal of its longstanding sponsorship with the World Snooker Tour (WST). The new agreement sees BetVictor solidify its commitment to pro-snooker, as the title sponsor for eight tournaments during the upcoming 2023/24 WST season. BetVictor will serve as the title sponsor for various prestigious events, including the BetVictor Home Nations Series, the BetVictor European Series, …
Read More »
BetVictor has revealed a new group corporate identity, including a new company name, logo and website. The Gibraltar-based online gambling company will now officially be known as BVGroup, which it said now reflects its position as a multi-brand gambling operator and B2B technology solutions provider – whilst acknowledging its heritage. Starting as a trackside bookmaker more than 75 years ago, …
Read More »
SBC News Voice of the Sports Betting Industry