BVGroup, in partnership with Rhino Entertainment Group, has launched Puntit as the first brand under its Software-as-a-Service (SaaS) model. Aiming to ‘set the stage’ for future growth, the deal sees Rhino make its first move into the sportsbook market with Puntit – powered by BVGroup’s proprietary sportsbook technology and previous experience in the sector. “We are thrilled to partner with …
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Enteractive links with BVGroup for integrated marketing push
Enteractive and BVGroup have formed a partnership to implement targeted campaigns across the latter’s brands and global markets. Focusing on converting registered non-funded accounts and reactivating specific segments of dormant player databases, the new deal will aim to drive ‘incremental revenue’ from untapped segments within the group – which runs the BetVictor sports betting brand – player base. Andrew Foster, …
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