New iGaming regulations in Germany mean a tough environment for licensed operators who will have to work within strict guidelines when it comes to marketing. However, there are ways they can communicate with their players and add to their experience, writes Enteractive founder and CEO Mikael Hansson. The German InterState Gambling Treaty that came into force at the beginning of …
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Enteractive has taken player engagement and personalisation ‘to the next level’ by launching new player-centric retention mobile service Engager, which will form part of its (Re)Activation Cloud suite. The Engager service, available in multiple languages, will combine the use of technology with ‘real human interaction’ to allow companies to ‘truly connect with players on their terms’. Enteractive believes that this …
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Enteractive has been recognised for its commitment to responsible gambling practices after receiving a Global Gambling Guidance Group (G4) accreditation. The accreditation, described by Enteractive as a ‘feather in the cap’ for the company, demonstrates that the retention and acquisition specialist “puts responsible gambling at the centre of its revenue generation activities for partner operators”. “We’re incredibly proud to have …
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Argyll Entertainment has partnered with ‘customer reactivation specialist’ Enteractive to revive its ‘dormant player accounts’. Enteractive, a provider of ‘retention-as-a-service’ support for igaming incumbents, has been tasked with executing customised Argyll reactivation campaigns for its UK flagship brand SportNation. The reactivation campaign will focus on reviving ‘hard-to-reach lapsed’ and ‘churned players’ registered on SportNation’s customer database. Furthermore, the initiative will …
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Polish operator STS has penned a new partnership with iGaming conversion platform Enteractive’s (Re)Activation Cloud, which will see the latter aim to improve STS’s player retention rates. STS CEO Mateusz Juroszek commented on the new partnership: “We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead …
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Retention solution provider Enteractive has moved into new state-of-the-art office space in Malta, as it looks to meet the growing demand for its services. The new office has been designed to create a comfortable working environment, with the aim of improving the wellbeing of its employees as well as boosting productivity levels. Capturing the Enteractive culture of going the extra …
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Retention solutions provider, Enteractive has unveiled a new marketing campaign ahead of this summer’s World Cup, offering operators the chance to sign up to its customer support service at what it describes as a match-winning rate. As part of the promotion that targets online casinos, which runs from the start of May to the end of July, those who sign up …
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Retention solutions provider Enteractive has struck an agreement with Pinnacle, following the firms recent deal with Gaming Innovation Group. The online sports betting and esports operator has seen the Enteractive player (re)activation service go live, with an aim of turning churned players into active users through “unique one-to-one personal phone calls.” Mikael Hansson, Enteractive Chief Executive Officer, said: “We had …
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Mikael Hansson, CEO of Enteractive, on why a technological solution isn’t the only route for operators to take when implementing socially responsible tools in today’s iGaming/betting climate ____________ Social responsibility has found itself in the spotlight in recent times with several high-profile cases featuring companies who’ve been found to have overstepped the mark in complying with strict regulations. With operators …
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Industry retention and customer loyalty solutions provider Enteractive has confirmed the appointment of former Cherry Group CEO Fredrik Burvall to its Board of Directors. Burvall joins Enteractive’s corporate advisory having stepped down as CEO of industry games and systems developer Cherry Group last January following ten-years’ service as a leadership executive. Enteractive CEO Mikael Hansson commented on the board appointment: …
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