Tag Archives: Enteractive

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In the concluding portion of a latest SBC News roundtable, the role of personalisation in acquisition and retention, as well as how the industry can …

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In a two-part SBC News roundtable special, a quartet of industry experts will share their insights on the current state of user acquisition in the …

Enteractive has announced the appointment of Tim Vindehall as Head of Sales.  The Malta-based provider praised Vindehall for having over a decade of experience in sales and business development. He will now be responsible for further strengthening Enteractive’s B2B operator partnerships and continuing the company’s trajectory of growth in the global online gambling industry. Andrew Foster, Chief Business Development Officer, …

As the world gears up for summer’s major sporting events, sports betting operators are preparing for a surge in customer activity. Events like the Euros draw in a vast casual audience eager to participate in the excitement of high-profile games. But the real challenge for operators isn’t attracting these customers—it’s keeping them engaged long after the final whistle blows. So, …

As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In the conclusion of a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and …

As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and much more, will …

Enteractive and BVGroup have formed a partnership to implement targeted campaigns across the latter’s brands and global markets. Focusing on converting registered non-funded accounts and reactivating specific segments of dormant player databases, the new deal will aim to drive ‘incremental revenue’ from untapped segments within the group – which runs the BetVictor sports betting brand – player base.  Andrew Foster, …

With global betting and gaming markets becoming increasingly competitive, igaming operators are finding that they have to go above and beyond the traditional advertising strategies in the hope of attracting bettors to their website.   With the competition hotting up, we’ve seen more creative player engagement campaigns emerge, but alongside that, there has been an exponential rise in the costs of …

Coolbet has signed a partnership with Enteractive, leveraging the latter’s betting and igaming player reactivation and retention model for its Latin American operations. Originally founded in Estonia with a focus on the Nordic markets, Coolbet has been stepping up its presence in Latin American jurisdictions in recent years, especially since its acquisition by GAN in 2020. To support its transatlantic …

Enteractive has signed a strategic partnership with Fast Track, seeking strengthened player value and customer relationship management. The betting and gaming player engagement company will integrate Fast Track’s AI-backed CRM platform under the terms of the agreement, utilising the solution alongside its own internal (Re)Activation Cloud. By combining Fast Track’s CRM service with its cloud, which supports personalised one-to-one conversations …