Enteractive has announced the appointment of Tim Vindehall as Head of Sales. The Malta-based provider praised Vindehall for having over a decade of experience in sales and business development. He will now be responsible for further strengthening Enteractive’s B2B operator partnerships and continuing the company’s trajectory of growth in the global online gambling industry. Andrew Foster, Chief Business Development Officer, …
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Enteractive: boosting audience retention around major sporting events
As the world gears up for summer’s major sporting events, sports betting operators are preparing for a surge in customer activity. Events like the Euros draw in a vast casual audience eager to participate in the excitement of high-profile games. But the real challenge for operators isn’t attracting these customers—it’s keeping them engaged long after the final whistle blows. So, …
Read More »Assessing AI opportunities and a second wave for crypto
As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In the conclusion of a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and …
Read More »Roundtable: successes, failures, major trends & keeping players active
As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and much more, will …
Read More »Enteractive links with BVGroup for integrated marketing push
Enteractive and BVGroup have formed a partnership to implement targeted campaigns across the latter’s brands and global markets. Focusing on converting registered non-funded accounts and reactivating specific segments of dormant player databases, the new deal will aim to drive ‘incremental revenue’ from untapped segments within the group – which runs the BetVictor sports betting brand – player base. Andrew Foster, …
Read More »Is there a ‘silver bullet’ to fix the rising costs of acquisition & retention?
With global betting and gaming markets becoming increasingly competitive, igaming operators are finding that they have to go above and beyond the traditional advertising strategies in the hope of attracting bettors to their website. With the competition hotting up, we’ve seen more creative player engagement campaigns emerge, but alongside that, there has been an exponential rise in the costs of …
Read More »Enteractive to boost LatAm engagement for Coolbet
Coolbet has signed a partnership with Enteractive, leveraging the latter’s betting and igaming player reactivation and retention model for its Latin American operations. Originally founded in Estonia with a focus on the Nordic markets, Coolbet has been stepping up its presence in Latin American jurisdictions in recent years, especially since its acquisition by GAN in 2020. To support its transatlantic …
Read More »Enteractive pursues ‘lasting player connections’ in Fast Track deal
Enteractive has signed a strategic partnership with Fast Track, seeking strengthened player value and customer relationship management. The betting and gaming player engagement company will integrate Fast Track’s AI-backed CRM platform under the terms of the agreement, utilising the solution alongside its own internal (Re)Activation Cloud. By combining Fast Track’s CRM service with its cloud, which supports personalised one-to-one conversations …
Read More »Enteractive to power BetCity’s player engagement strategy
Enteractive has expanded its footprint in the Dutch market after being selected to power BetCity’s retention and reactivation capabilities. Through the partnership with BetCity, Enteractive will roll out its proprietary (Re)Activation Cloud technology platform. This will enable the Entain-owned Dutch operator to “optimise revenue generation from the churned segments of their player base”. Francesca Raniolo, Senior Business Development Executive at …
Read More »John Foster joins Enteractive as new Head of B2B Sales
Enteractive has strengthened its B2B in regulated markets across the world after appointing John Foster as its new Head of B2B Sales, Europe and Asia. Foster has previously worked across multiple sectors, including igaming, advertising, media and hospitality, having also held a position at iGamingGroup. Discussing his new role, Foster said: “Enteractive has built a superb offering to help operators …
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