TAG Media has confirmed the appointment of Elaine Gardiner to the newly created role of Head of Client Services of the online gambling marketing and customer acquisition consultancy. The new role will see Gardiner take charge of leading TAG Media’s principal client offering of affiliate programme management, whilst further optimising the consultancy’s B2B relationships and business development channels. Updating partners, …
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Betting community pays tribute to Punters Lounge founder Paul Ross
Industry tributes have been paid to Paul Ross, founder and managing director of sports betting player community Punters Lounge (PuntersLounge.com), who passed away last weekend after losing his battle against cancer. Ross took over the Punters Lounge website in 2005, developing one of the first UK online sports portals to review online bookmakers and refer players to trusted websites. Having …
Read More »Carolyn Harris – The BGC is no improvement for UK gambling… it just puts up walls!
Day five’s morning session of the SBC Digital Summit concluded with the ‘Gambling in Society‘ panel, which focused on the ways gambling can ‘re-appraise its position’ to regain the trust of consumers, regulators, media and wider society. The ongoing global crisis has emphasised the need for gambling companies to re-establish their community bonds, as corporate conduct and social responsibility are …
Read More »BGC welcomes GAMSTOP roll out and credit card ban
The betting and gaming industry has taken the new restrictions on credit card payments and enhanced self exclusion requirements as a mainly positive move from the regulator, although there is still some confusion around why there remains some products outside the scope of the new regulations. Brigid Simmonds OBE, Chairman of the Betting and Gaming Council (BGC), welcomed the move …
Read More »TAG Media launches US-Odds.com as first ‘US FTP property’
Industry affiliate marketing and player acquisition agency TAG Media has launched its first US property ‘US-Odds.com’, seeking to engage and educate nascent US betting audiences with free-to-play (FTP) mechanisms. Initially launched for the regulated state of New Jersey, TAG’s new property seeks to become a ‘first of a kind US domain’ merging in-depth bookmaker reviews and pro sport tips with high-definition …
Read More »RAIG to discuss affiliate specific regulations
The chair of the new Responsible Affiliates in Gambling (RAIG) trade body Clive Hawkswood is already making meetings with key stakeholders to discuss the necessity for affiliate-specific regulations, as the marketing sector looks to protect its image. In an interview with AffiliateINSIDER, Hawkswood was asked if gambling affiliates and affiliate marketing practices were misrepresented within existing UK advertising codes. “There …
Read More »BetRegal diary – Turning an idea on a napkin into a competitive igaming product
Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. In the fourth diary of this series, Lalani is back to talk about the challenges of building a functional front end for the product. Having …
Read More »New Dynamics…TAG Media launches ‘Paid Social’ division
Industry marketing and player acquisition agency TAG Media, has launched a new ‘Paid Social’ division to assist its partners with greater strategic planning and media buying capabilities. The division will be led by Tom Schurch as Head of Paid Social. A seasoned media buying and digital planning specialist Schurch joined the London-based agency this June to help build new agency …
Read More »Tag Media strengthens client services team with Tom Schurch joining as Partner Marketing Manager
Industry affiliate marketing agency Tag Media has strengthened its client services team by appointing Tom Schurch as new Partner Marketing Manager. Schurch joins the London-based agency from technology marketing specialist Byte, and will work alongside Tag Media Founder and Managing Director Tom Galanis in growing and maintaining the firm’s affiliate and operator client base. As new Partners Marketing Manager, Schurch has …
Read More »TAG Media boosts programmatic capabilities with exclusive AIPIXL partnership
Seeking to optimise its programmatic media buying capabilities, industry marketing consultancy TAG Media has formed an exclusive partnership with Guernsey-based real-time bidding systems provider AIPIXL. The AIPIXL partnership will see TAG Media extend its services within programmatic buying, a prevalent function in industry marketing and player acquisition services. Updating the market, TAG Media will introduce AIPIXL services to new and existing …
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