SBC News Voice of the Sports Betting Industry
Optimove has linked with DataDots in a partnership which will streamline data integration processes for marketers.
The deal – which addresses challenges faced by companies in preparing the data – will enable marketers to ‘accelerate and leverage’ the CRM marketing platform’s capabilities for personalised customer engagement and real-time strategies.
DataDots looks to bring its experience in data organisation, engineering, and project management to assist clients in overcoming these issues.
Efe Yucemen, Director of Partnerships EMEA at Optimove, said: “DataDots can further enhance our clients’ experiences with Optimove.
“By addressing data integration challenges head-on, we can ensure that marketers have quick access to Optimove’s platform, solutions, and support to succeed in today’s competitive landscape.”
The pair have described the three most common challenges of data integration, with the first being that many marketers do not have easy access to data that is often held by third-party data management companies.
Secondly, often brands cannot optimise the organisation of data for CRM marketing. Finally, while most brands have strong engineering teams, these teams are taxed with other priorities and cannot allocate enough resources for data analysis.
DataDots has declared that by providing support in data organisation, dealing with third-party providers, and filling gaps in engineering resources, the company accelerates and enhances a brand’s readiness to leverage Optimove for marketing success.
“DataDots’ partnership with Optimove will ensure marketers can quickly integrate with the Customer-Led Marketing platform to unlock the full potential of their data,” said Shlomi Shaar, CEO at DataDots.
“We help marketers avoid and anticipate roadblocks involved in data integration as we provide tailored solutions to help marketers expedite integration with Optimove.”
Optimove also recently formed a partnership with Altenar to deliver personalised product recommendations via its Opti-X widgets.
This deal looked to bolster the sportsbook and igaming software provider’s footprint globally, enabling a distinctive integration that revolutionises the sportsbook landscape, with room for future development.
