The Unit has extended its partnership with online sportsbook and casino operator BetRegal as a marketing services supplier. Following what the pair described as a successful opening year for the deal, the Canadian-born igaming brand has introduced adverts featured on Sky Sports’ channels. This campaign formed part of a broader linear package of high-quality assets supported by The Unit’s leading …
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TAG Media has confirmed the appointment of Elaine Gardiner to the newly created role of Head of Client Services of the online gambling marketing and customer acquisition consultancy. The new role will see Gardiner take charge of leading TAG Media’s principal client offering of affiliate programme management, whilst further optimising the consultancy’s B2B relationships and business development channels. Updating partners, …
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The Football Association of Ireland (FAI) has introduced a ban on betting sponsorships, although this will not apply to clubs competing in the League of Ireland. Calls for a severing of ties between betting operators and sports clubs have been mounting in Ireland, with two of the country’s major sporting authorities – the Gaelic Athletic Association (GAA) and Gaelic Players …
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Seeking to significantly bolster its online marketing and player acquisition capacities in 2019, low-margin online bookmaker BetRegal (BetRegal.com) has upgraded its affiliate marketing platform provisions with Income Access (Paysafe Group). Updating stakeholders, BetRegal has migrated its entire ‘BetRegalAffiliates’ program to Income Access software, stating that its marketing partners will benefit from improved player tracking, reporting functionalities and optimised campaign variables. Launched in 2017, …
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Aly Lalani, Head of Marketing at BetRegal, discusses executing a strategic roadmap for 2018 that had to be ‘realigned considerably’, undertaking a periodic review of performance, and why this practice allows a business to properly facilitate large-scale change. The holiday season. A time of family and friends, fun and celebration and general merriment. Inevitably, the holiday season invokes a sense …
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Aspire Global has seen its pool of sportsbook licences increase to seven, after being granted the necessary approval from the Irish sports betting authority. The new licence, which is likely to be complemented by an eighth in Sweden in early 2019, will increase Aspire’s share of revenues generated from regulated or soon-to-be regulated markets. The firm’s other licences are for …
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Aly Lalani, Head of Marketing at BetRegal, discusses passing the ‘tipping point’ between repair and replace and ‘biting the bullet’ by migrating to a new software partner. “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” I have always been a fan of that Warren Buffett saying. Not only is …
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Aspire Global has partnered with BetRegal to enrich the operator’s sportsbook offering and strengthen its continued expansion plans. The partnership will see BetRegal utilise an SBTech sports customer interface, which will be run through Aspire Gaming. The migration means BetRegal becomes the first dedicated sports operator to migrate to Aspire Global from another platform, after its departure from EveryMatrix. The …
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Aly Lalani, Head of Marketing at BetRegal.com, reflects on his company’s Betting on Sports debut, sharing expertise to the tune of a ‘Latin Beat’ and finding folks with a focus on “getting things done”. It’s now been almost a month since the Betting on Sports conference took place in London, and I thought it would be a good time to …
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In some respects, the time has flown by, while other elements of the journey have moved at a snail’s pace. That’s the view of Aly Lalani, Head of Marketing at BetRegal.com, as he reflects on an eventful, yet ultimately rewarding, first year for the new sports betting brand. As I sit here at the beginning of September typing this, I realize …
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