Tag Archives: BetRegal

TAG Media recruits Elaine Gardiner to lead client services unit

TAG Media has confirmed the appointment of Elaine Gardiner to the newly created role of Head of Client Services of the online gambling marketing and customer acquisition consultancy.  The new role will see Gardiner take charge of leading TAG Media’s principal client offering of affiliate programme management, whilst further optimising the consultancy’s B2B relationships and business development channels.  Updating partners, …

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League of Ireland – betting sponsorships an ‘internal matter’

The Football Association of Ireland (FAI) has introduced a ban on betting sponsorships, although this will not apply to clubs competing in the League of Ireland. Calls for a severing of ties between betting operators and sports clubs have been mounting in Ireland, with two of the country’s major sporting authorities – the Gaelic Athletic Association (GAA) and Gaelic Players …

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BetRegal revamps affiliate program with Income Access for crucial 2019

Seeking to significantly bolster its online marketing and player acquisition capacities in 2019, low-margin online bookmaker BetRegal (BetRegal.com) has upgraded its affiliate marketing platform provisions with Income Access (Paysafe Group). Updating stakeholders, BetRegal has migrated its entire ‘BetRegalAffiliates’ program to Income Access software, stating that its marketing partners will benefit from improved player tracking, reporting functionalities and optimised campaign variables. Launched in 2017, …

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BetRegal diary: Realigning the product to match long-term vision

BetRegal

Aly Lalani, Head of Marketing at BetRegal, discusses executing a strategic roadmap for 2018 that had to be ‘realigned considerably’, undertaking a periodic review of performance, and why this practice allows a business to properly facilitate large-scale change. The holiday season. A time of family and friends, fun and celebration and general merriment. Inevitably, the holiday season invokes a sense …

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Seven Up for Aspire Global through Irish sportsbook licence

Aspire

Aspire Global has seen its pool of sportsbook licences increase to seven, after being granted the necessary approval from the Irish sports betting authority. The new licence, which is likely to be complemented by an eighth in Sweden in early 2019, will increase Aspire’s share of revenues generated from regulated or soon-to-be regulated markets. The firm’s other licences are for …

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BetRegal diary: Passing the tipping point between repair and replace

BetRegal

Aly Lalani, Head of Marketing at BetRegal, discusses passing the ‘tipping point’ between repair and replace and ‘biting the bullet’ by migrating to a new software partner. “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” I have always been a fan of that Warren Buffett saying. Not only is …

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BetRegal partners with Aspire to bolster sportsbook capabilities

Aspire Global has partnered with BetRegal to enrich the operator’s sportsbook offering and strengthen its continued expansion plans. The partnership will see BetRegal utilise an SBTech sports customer interface, which will be run through Aspire Gaming. The migration means BetRegal becomes the first dedicated sports operator to migrate to Aspire Global from another platform, after its departure from EveryMatrix. The …

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BetRegal diary: Tapping into the World Cup treasure chest to boost conversion

BetRegal

It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s World Cup performance, including competing for punters for whom brand connection means more than price value, and leveraging tournament acquisition to kick …

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