Tag Archives: BetRegal

BetRegal revamps affiliate program with Income Access for crucial 2019

Seeking to significantly bolster its online marketing and player acquisition capacities in 2019, low-margin online bookmaker BetRegal (BetRegal.com) has upgraded its affiliate marketing platform provisions with Income Access (Paysafe Group). Updating stakeholders, BetRegal has migrated its entire ‘BetRegalAffiliates’ program to Income Access software, stating that its marketing partners will benefit from improved player tracking, reporting functionalities and optimised campaign variables. Launched in 2017, …

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BetRegal diary: Realigning the product to match long-term vision

BetRegal

Aly Lalani, Head of Marketing at BetRegal, discusses executing a strategic roadmap for 2018 that had to be ‘realigned considerably’, undertaking a periodic review of performance, and why this practice allows a business to properly facilitate large-scale change. The holiday season. A time of family and friends, fun and celebration and general merriment. Inevitably, the holiday season invokes a sense …

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Seven Up for Aspire Global through Irish sportsbook licence

Aspire

Aspire Global has seen its pool of sportsbook licences increase to seven, after being granted the necessary approval from the Irish sports betting authority. The new licence, which is likely to be complemented by an eighth in Sweden in early 2019, will increase Aspire’s share of revenues generated from regulated or soon-to-be regulated markets. The firm’s other licences are for …

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BetRegal diary: Passing the tipping point between repair and replace

BetRegal

Aly Lalani, Head of Marketing at BetRegal, discusses passing the ‘tipping point’ between repair and replace and ‘biting the bullet’ by migrating to a new software partner. “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” I have always been a fan of that Warren Buffett saying. Not only is …

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BetRegal partners with Aspire to bolster sportsbook capabilities

Aspire Global has partnered with BetRegal to enrich the operator’s sportsbook offering and strengthen its continued expansion plans. The partnership will see BetRegal utilise an SBTech sports customer interface, which will be run through Aspire Gaming. The migration means BetRegal becomes the first dedicated sports operator to migrate to Aspire Global from another platform, after its departure from EveryMatrix. The …

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BetRegal diary: Making the trip to London to meet the BOS

BetRegal

Aly Lalani, Head of Marketing at BetRegal.com, reflects on his company’s Betting on Sports debut, sharing expertise to the tune of a ‘Latin Beat’ and finding folks with a focus on “getting things done”. It’s now been almost a month since the Betting on Sports conference took place in London, and I thought it would be a good time to …

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The journey so far: Happy 1st birthday BetRegal.com

BetRegal

In some respects, the time has flown by, while other elements of the journey have moved at a snail’s pace. That’s the view of Aly Lalani, Head of Marketing at BetRegal.com, as he reflects on an eventful, yet ultimately rewarding, first year for the new sports betting brand. As I sit here at the beginning of September typing this, I realize …

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BetRegal diary: Tapping into the World Cup treasure chest to boost conversion

BetRegal

It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s World Cup performance, including competing for punters for whom brand connection means more than price value, and leveraging tournament acquisition to kick …

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World Cup diary – Setting goals for BetRegal’s big event debut

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is pulling into the car park for this summer’s FIFA World Cup in Russia. Ahead of the first game of football’s showpiece event, BetRegal Head of Marketing Aly Lalani addresses his nervousness ahead of the company’s most significant sporting event to date, the importance …

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World Cup diary – Finding the volume to ‘absorb’ the sharpest punters on BetRegal

BetRegal

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the fifth diary of this series, the company’s Head of Marketing Aly Lalani discusses avoiding a simple bonusing strategy, reflecting on the ’cause’ and ‘effect’ of decisions made at brand inception, …

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