Tag Archives: TAG Media

In the rapidly evolving landscape of the iGaming industry, payment security and financial stability are becoming increasingly critical issues. As new operators and affiliate programs emerge and disappear with alarming speed, affiliates find themselves navigating a dynamic environment fraught with challenges. In this context, the debate over listing fees as a potential security measure has gained significant traction. At the …

In an exclusive interview with SBC, Paul Puolakka, the CMO of Mr. Gamble, shared the strategies that have positioned the company as a leader in the fiercely competitive iGaming affiliate industry.  As anticipation builds for the SBC Summit in Lisbon, Puolakka is set to appear on a hotly debated panel on listing fees, which he champions as essential for financial …

TAG Media has confirmed the appointment of Elaine Gardiner to the newly created role of Head of Client Services of the online gambling marketing and customer acquisition consultancy.  The new role will see Gardiner take charge of leading TAG Media’s principal client offering of affiliate programme management, whilst further optimising the consultancy’s B2B relationships and business development channels.  Updating partners, …

Day five’s morning session of the SBC Digital Summit concluded with the ‘Gambling in Society‘ panel, which focused on the ways gambling can ‘re-appraise its position’ to regain the trust of consumers, regulators, media and wider society. The ongoing global crisis has emphasised the need for gambling companies to re-establish their community bonds, as corporate conduct and social responsibility are …

The betting and gaming industry has taken the new restrictions on credit card payments and enhanced self exclusion requirements as a mainly positive move from the regulator, although there is still some confusion around why there remains some products outside the scope of the new regulations. Brigid Simmonds OBE, Chairman of the Betting and Gaming Council (BGC), welcomed the move …

Industry affiliate marketing and player acquisition agency TAG Media has launched its first US property ‘US-Odds.com’, seeking to engage and educate nascent US betting audiences with free-to-play (FTP) mechanisms. Initially launched for the regulated state of New Jersey, TAG’s new property seeks to become a ‘first of a kind US domain’ merging in-depth bookmaker reviews and pro sport tips with high-definition …