Sport

News about sports business

BoyleSports and HRI agree sponsorship deal on Summer Series

ARC finalises Vermantia acquisition

Irish bookmaker BoyleSports has renewed its deal with HRI Racecourses for the sponsorship rights of the Irish Grand National.  The partnership will run until 2027, taking the length of the collaboration between the two entities to a total of 13 years.  Thanks to the new arrangements, the Irish Grand National will accumulate a total prize fund of €500,000, which makes …

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BHA: Racing ‘could not exist’ in current size without betting support

SBC News BHA: Racing ‘could not exist’ in current size without betting support

The British Horseracing Authority (BHA) has summarised the relationship between racing and betting, and the effect of the Gambling Review so far.  Betting has seen a substantial shift from retail to online and mobile devices in the past 15 years. A betting market boom has also been followed by an ongoing period of regulatory pressure, much of which was amidst …

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Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

SBC News Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

Sportradar has announced the release of FanID – a solution that can be used to navigate the global third-party cookie restrictions rolling out in 2024. FanID is an end-to-end, first-party marketing solution that leverages Sportradar’s in-house marketing activation technology to help rights holders and brands in the sports industry retain their comprehensive fan engagement abilities.  The tool comes as a …

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Macau Horse Racing to cease in April following £24.5m losses

SBC News Macau Horse Racing to cease in April following £24.5m losses

Macau Horse Racing Company – operator of the Macau Jockey Club (MJC) – has announced an end to racing in the country. The agreement with the Macau (SAR) government to terminate the “Concession Contract for the Exclusion Operation of Horse Racing” means that the current contract will expire on 1 April 2024.  The company reported that it has been operating …

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ATG launches Animal Instincts campaign to promote new V75 pool 

SBC News ATG launches Animal Instincts campaign to promote new V75 pool 

ATG has declared that Swedish audiences “will reveal their inner horse instincts” playing the revamped V75 racing pool. The message forms part of a new advertising campaign launched by ATG (Aktiebolaget Trav och Galopp), Sweden’s totalisator board for wagering on trotting and thoroughbred racing. The campaign is co-developed by the Stockholm agencies of Åkestam Holst and Giants & Toys, and …

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BetMGM UK named Ascot’s Clarence House Chase headline sponsor

SBC News BetMGM UK named Ascot’s Clarence House Chase headline sponsor

BetMGM UK has announced its sponsorship of Ascot Racecourse’s Clarence House Chase Raceday on 20 January. This deal includes the headline sponsorship of the feature contest on the day, the £175,000 Grade 1 BetMGM Clarence House Chase.  The prestigious race has been won by some of the best two-mile chasers in recent history including Altior, Un De Sceaux and Sprinter …

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SIS shows horseracing action from Warsaw, Wroclaw, and Sopot

BetGames’ Twain Sports makes CEE move with STS

SIS (Sports Information Services) has formed a deal to showcase racing from all three of Poland’s tracks. As the supplier continues to enhance its horse racing content offering, and with racing action taking place from April – November, the 60 meetings available annually will be a key addition to SIS’ output, increasing short-form betting opportunities for operators. Conall McSorley, Head …

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Betsson kicks off front-of-shirt sponsorship with Colombia’s Atletico Nacional

SBC News Betsson kicks off front-of-shirt sponsorship with Colombia’s Atletico Nacional

Swedish betting operator Betsson has announced that it is now the main sponsor of Colombian football club Atletico Nacional. Strengthening the bookmaker’s footprint in Latin America, the new deal will see the company’s logo being placed on the front of the team’s men’s and women’s jerseys for the next three years.  Atletico Nacional was first established back in 1947, and …

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