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Soft2Bet town hall
BREAKING
Latest News
Time to read: 4 min
Soft2Bet’s Uri Poliavich assesses Q1 performance and looks ahead to World Cup
April 17, 2026
1xBet, which has just appointed Quirino Mancini and former Man City COO Chris Bird
BREAKING
Europe
Time to read: 3 min
Former Man City exec and law firm founder join 1xBet in double advisory appointment
April 16, 2026
Eddie Hearn, Chairman of Matchroom Sport, with a Betfred logo in the background
BREAKING
Sport
Time to read: 3 min
UK pressures may force Matchroom to look beyond betting sponsors
April 15, 2026
A horse race at Market Rasen, one of the tracks sponsored by Betway
BREAKING
Horseracing
Time to read: 5 min
Are bookies returning to racing already? Betway and CopyBet pen fresh sponsorships
April 15, 2026
DAZN, which has partnered with ADI Predictstreet
BREAKING
Sportsbook
Time to read: 4 min
ADI Predictstreet strikes deal with yet another huge partner in DAZN amid stuttering launch
April 14, 2026
Upward graph, representing LiveScore cutting losses to £27m
BREAKING
Europe
Time to read: 3 min
LiveScore narrows losses to £27m ahead of 2026 tax hikes
April 13, 2026
Handshake, representing Dave Hammond leaving the UK Tote Group
BREAKING
Sportsbook
Time to read: 3 min
UK Tote Group begins search for new COO as Dave Hammond departs
April 10, 2026
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Europe
Time to read: 4 min
Sponsor Spotlight: Prediction markets invade the football pitch
April 10, 2026
BREAKING
Sportsbook
Time to read: 2 min
GR8 Tech levels up sportsbook amid World Cup craze
April 9, 2026
Premier League logo, representing the league's potential sponsorship crisis
22:21
BREAKING
Football
Time to read: 5 min
Filling the £80m Premier League sponsorship void - could it open the door for prediction markets?
April 9, 2026
Aintree Festival, home of the Grand National
BREAKING
Interviews
Time to read: 5 min
Bookies Corner: Grand National still key event despite ongoing horse racing disputes
April 9, 2026
World Cup Trophy in the US
BREAKING
Features
Time to read: 6 min
Finding the winning formula to a 48-team World Cup with FIRST
April 9, 2026
BREAKING
Featured News
Time to read: 5 min
Italy: Azzurri collapse fuels instant demand to overturn betting ad ban
April 8, 2026
Mark Locke, Genius Sports
BREAKING
Featured News
Time to read: 7 min
Genius market cap drops below valuation of Legend deal 
April 8, 2026
FIFA's headquarters in Switzerland
BREAKING
Sportsbook
Time to read: 2 min
FIFA confirms Gibraltar newcomer as prediction markets partner
April 8, 2026
A UK horse race
BREAKING
Horseracing
Time to read: 12 min
An international future for UK racing? Examining UAE, Hong Kong and LatAm prospects
April 8, 2026
A FIFA World Cup 2026 billboard in Toronto, Canada
BREAKING
Sportsbook
Time to read: 2 min
Sportingtech enters World Cup with brand new offer
April 7, 2026
FIFA World Cup 2026 ball
BREAKING
Sportsbook
Time to read: 6 min
'Thriving under constraints': TipWin's World Cup game plan in a restrictive German market
April 7, 2026
LALIGA clubs, representing Polymarket partnering with LALIGA North America
BREAKING
Europe
Time to read: 4 min
Polymarket partners with LALIGA as predictions space lands first European football deal
April 2, 2026
BREAKING
Sportsbook
Time to read: 4 min
New Steven Gerrard gambling deal raises complex questions
April 2, 2026
Hill Dickinson Stadium, representing rumours of Everton and Fulham changing their front-of-shirt Premier League sponsors
BREAKING
Marketing
Time to read: 5 min
Everton & Fulham rumours shine light on UK’s shifting sponsorship dynamics
March 31, 2026
José Mourinho
BREAKING
Marketing
Time to read: 2 min
José Mourinho joins GR8 Tech as a brand ambassador
March 31, 2026
A rock and a hard place, representing the struggle faced by the horse racing industry
BREAKING
Features
Time to read: 7 min
Horse racing at breaking point as black market becomes increasingly enticing
March 31, 2026
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Featured Articles
First Pitch Competition Open
BREAKING
Featured News
Time to read: min
SBC Summit’s First Pitch open for applications
June 30, 2026
Skyline of Dublin, focal point for the Irish betting sector
BREAKING
Featured News
Time to read: min
What Irish betting operators need to know as biggest reform “since formation of the state” plays out
June 29, 2026
A Kalshi advertisement a in New York City street
BREAKING
Featured News
Time to read: min
Kalshi to lap Flutter and Las Vegas Sands if it lands $40bn valuation
June 26, 2026
BREAKING
Reports
Time to read: min
REPORT: What do media buyers actually value in 2026?
June 25, 2026