Sport

News about sports business

CopyBet heads towards ‘exciting season’ working with QPR

SBC News CopyBet heads towards ‘exciting season’ working with QPR

CopyBet has secured a deal in becoming the official betting partner of Queens Park Rangers Football Club (QPR), starting from the 2022/23 season. CopyBet’s collaboration with the EFL Championship team will see the bookmaker’s branding feature on the back of the first team’s playing shirts. Anton Ivanov, Business Development Director, CopyBet UK, stated: “We are delighted to announce our partnership …

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Virgin Bet extends Ayr Gold Cup sponsorship following 2021 success

SBC News Virgin Bet extends Ayr Gold Cup sponsorship following 2021 success

Virgin Bet has announced a continuation of its partnership with the Ayr Gold Cup to maintain naming rights of the three-day Virgin Bet Ayr Gold Cup Festival. The Scottish flat race runs from Thursday 15-17 September, whilst the betting operator will also hold title sponsorship of the competition’s main feature race. “Following the success of last year’s partnership with Ayr …

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Premier League secures own terms to phase out betting sponsorships

SBC News Premier League secures own terms to phase out betting sponsorships

The Premier League has made the decision to phase out betting company front-of-shirt sponsorships according to Sky News. The outlet reported this afternoon that English football’s top-flight will gradually remove arrangements which see betting firm logos appear on the front of team shirts ‘over the next few years’. However, in a compromise the League has allegedly proposed the idea of …

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Betsson supports gender equality in CONMEBOL partnership

SBC News Betsson supports gender equality in CONMEBOL partnership

Betsson has signed a partnership with CONMEBOL to become the exclusive sportsbook partner of the upcoming CONMEBOL Copa América Femenina 2022. A total of 25 matches will be held throughout the women’s tournament between 8-30 July 2022, played in the cities of Cali, Armenia, and Bucaramanga. Betsson Group’s CEO, Jesper Svensson, commented: “The rationale behind sponsoring one of the biggest …

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Sunderland AFC nets Spreadex as principal partner

SBC News Sunderland AFC nets Spreadex as principal partner

Spreadex has been named Sunderland AFC’s new principal partner ahead of the 2022-23 football season. The Spreadex Sports logo will be featured on the Championship team’s home and away shirts until summer 2025. “We are overjoyed to be partnering with Sunderland AFC at such an exciting time for the club after their promotion back to the Championship,” said David MacKenzie, …

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SIS bolsters US regulatory and commercial oversight with two new appointments

SBC News SIS bolsters US regulatory and commercial oversight with two new appointments

SIS (Sports Information Services) has strengthened its senior team in the North American betting and gaming market, hiring Brenda Strickland and Sean Beirne. Strickland and Beirne will join SIS’ stateside-facing subsidiary SIS Content Services as Regulatory and Business Affairs Manager and US Commercial Manager respectively.  The 24/7 betting services provider – based in Milton Keynes, UK – has earmarked the …

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BGC: Banning free bets will hit horse racing and punters

SBC News BGC: Banning free bets will hit horse racing and punters

The Betting and Gaming Council (BGC) has warned legislators and gambling campaigners on potential risks of banning free bet promotions.  Issuing a statement, the UK’s betting industry trade association and standards body argued that such a move could have negative consequences for both customers and the sport of horse racing.  Citing YouGov research, the BGC asserted that 69% of bettors …

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AFC Bournemouth nets Dafabet as shirt sponsor for EPL return

SBC News AFC Bournemouth nets Dafabet as shirt sponsor for EPL return

AFC Bournemouth has marked a return to English football’s top flight by detailing a two-year agreement that will see Dafabet serve as its principal sponsor. Under the terms of the collaboration, the online casino and sports betting operator will feature on the front of the men’s playing shirts in what is lauded as “an important part” of the club’s commercial …

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Ronaldo Nazário joins Rivaldo as Betfair’s latest brand ambassador

SBC News Ronaldo Nazário joins Rivaldo as Betfair’s latest brand ambassador

Betfair International, part of Flutter Entertainment, has named Brazilian national footballer, Ronaldo Nazário, as the firm’s latest brand ambassador. The three-time FIFA World Player of the Year and two-time World Cup winner joins Betfair on 30 June – witch shares the date of the 20th anniversary of Brazil’s fifth World Cup win in Japan in 2002. Kimberley Daly, Managing Director …

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ARC reveals £1 million pot under ‘landmark’ bonus schemes

SBC News ARC reveals £1 million pot under ‘landmark’ bonus schemes

Arena Racing Company (ARC) has introduced two bonus schemes that will operate across the group’s flat racecourses in the coming months, and into 2023. A winner’s bonus is being implemented across all class four, five and six flat races to offer a minimum first prize of £5,500, £5,000 and £4,000 respectively. Applying to all flat races at this class, irrespective …

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