Sportradar has signed a multi-year extension to its data and audiovisual betting rights agreement with the All England Club for Wimbledon.
The deal, which became part of the company’s portfolio following its acquisition of IMG ARENA in 2025, ensures the company will continue to exclusively distribute official Wimbledon data and live betting streams globally, with the agreement covering both The Championships and the Qualifying Competition.
Sportradar said the extension will support the development of new betting products, including expanded micro-betting and player markets powered by real-time data and odds.
It further strengthens its tennis offering, which delivers official data from more than 40,000 matches annually to sportsbook operators worldwide.
This year’s tournament will be the 139th edition of Wimbledon and the All England Club is confident that it has chosen the right partner in Sportradar.
Paul Davies, Associate Director, Broadcast, Production and Media Rights at the All England Club, commented: “We are pleased to extend our relationship with Sportradar and for the distribution of Wimbledon’s official data and audiovisual betting rights.
“Ensuring that accurate, official data from The Championships is delivered globally is important for protecting the integrity of our event while supporting innovation in how fans engage with the sport.”
Sportradar seeking opportunities despite controversy
The Wimbledon deal compounds what is set to be a packed summer of sport for Sportradar, which recently extended its integrity services agreement with FIFA ahead of the 2026 World Cup.
It also has key partnerships with organisations including UEFA, CONMEBOL and the Bundesliga, and it will be looking to capitalise on a bumper summer of sport as it continues to attempt to put to bed allegations of illegal activity.
In April, the NASDAQ-listed firm was alleged to be working with the black market by short sellers Muddy Waters and Callisto – something which Sportradar vehemently denies.
Despite the denial, its shares tanked on the allegations and are yet to recover.
But with Sportradar’s Chief Executive Officer Carsten Koerl labelling the allegations as a ‘personal attack’, it is clear that the company disagrees with the sentiments of the two investment research firms and it will be looking to quash the case in the future.
For now, though, it is full steam ahead for summer 2026, and the Wimbledon deal is another chance for Sportradar to be at the forefront of “one of the most iconic properties in global sport”, according to Sportradar.
Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, said: “Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, and to the integrity services we will also provide.
“By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”
