Sport

Eleven Sports hands over UK Serie A rights

Speculation over the future of Eleven Sports in the UK was elevated this week as the OTT platform handed rights to Serie A and Eredivisie over to Premier Sports. The loss of Serie A, will be viewed as a major setback for the online streaming service, with the league being one of the platform’s main attractions. A statement released by Eleven Sports said: “Regrettably, some content including Serie A and …

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Sportium demonstrates commitment to women’s football by recognising Spain’s U17 team

Spanish betting operator, Sportium, has demonstrated its commitment to promoting Women’s football by presenting the Spanish U-17 Women’s National Team with the “Sportium Prize”. The prize was presented to the team during the awards ceremony for the Association of Sports Journalists of Madrid (APDM) on Monday. The operator wished to both recognise and celebrate the success of the club after …

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Oregon Racing revamps totalizator network with Colossus Bets

Colossus Bets, the supplier of next-generation pool betting markets, has announced that it will significantly boost its active US profile, having secured a totalizator licence granted by the Oregon Racing Commission (ORC). The licence will allow Colossus Bets software to be integrated within the ORC totalizator network, making Colossus’ lotto-sized pools jackpots inventory available to ORC syndicated betting operators. Updating …

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Paul Fox – Smart Inter Milan plays open new Asian horizons for LeTou

Paul Fox, Chief Executive of Asian focused online gambling operator LeTou has proclaimed a positive and progressive first six months for the betting brand’s key partnership with Serie A football team Internazionale Milan. Back in August 2018, Philippines based LeTou extended its European football sponsorship portfolio becoming the ‘Official Asia Gaming Partner’ of the Nerazzurri, securing its biggest sports partnership …

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BHA states schedule 5 ruling is “there for good reason” amid backlash from racing community

Pontefract - Copyright: phil_bird / 123RF Stock Photo

The British Horseracing Association (BHA) has defended its decision to fine trainer Henry Oliver, citing that the schedule five ruling which discourages trainers and representatives from encouraging horses to start, “is there for good reason”. Schedule five on starting procedures explicitly states that no trainer nor representative is allowed to initiate the start of a race without the permission of …

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SBC’s On The Ball: QPR, Reddit and Chicago Fire

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered, this week’s edition looks at a controversial new sponsorship for West Ham, as well as an innovative new initiative between QPR and Ticketmaster. FA to investigate West Ham Sponsorship  The Football Association (FA) will carry out inquiries into …

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F1 rumours see Sportpesa partner with team Racing Point

Motorsport community RaceFans.net has reported that Kenyan betting group Sportpesa has secured a ‘landmark title sponsorship’ of Formula 1 team ‘Racing Point’ for the upcoming F1 2019 season (start date – 17 March). Undertaking its second full season in F1, the Racing Point team (formerly Force India) is backed by Canadian finance magnet Lawrence Stroll, who is reported to have …

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Energybet acts as Millwall sleeve sponsor for crunch FA Cup tie

European online bookmaker Energybet has expanded its partnership arrangement with South London Championship football side Millwall FC, becoming the sleeve sponsor for ‘the Lions’ FA Cup 4th round match against Premier League side Everton FC. Energybet currently serves as Millwall in-stadia betting partner, a partnership it has served since 2017. After beating Hull City in round 3 of FA Cup, …

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Sportradar seeks interactive content edge with Arkadium visualisations

Leading sports data, insights and content supplier Sportradar has teamed-up with New York-based visualisation studio Arkadium, seeking to develop new immersive and interactive capacities for its sports output. Entering 2019, Sportradar will work with Arkadium on developing new viewer/audience experiences and engagements, focusing on driving interaction with its content from multiple sanctioned sources. In its update, Sportradar details that it …

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SBC joins sporting world with InsiderSport.com

InsiderSport, the latest addition to SBC’s growing news network, offers deep insight and cutting-edge analysis from the evolving business of sport. Placing a key focus on sponsorships, integrity, media rights and hospitality, the new online information platform is for sports business professionals and companies whose passion is not limited to the action on the pitch but seek a deeper dive …

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