Sport

Flutter UKI has announced the winning bids of its ‘Cash4Clubs’ grassroots sports programme, distributing a total of £400,000 to struggling community clubs across the UK and Ireland.  The grants will be handed out as one off £2,000 payments, spread across 200 sports clubs “involved in everything from badminton and skateboarding to American Football, wheelchair rugby and surfing”.  Flutter UKI CEO …

Racing TV has secured the exclusive British broadcast rights to the US$20m Saudi Cup race meet. Taking place this weekend (24 February), the showpiece race is run over a distance of 1,800 metres at the King Abdulaziz Racecourse in Riyadh. The day itself boasts a combined prize fund of $37.35m, and the card is enhanced by two Group 2 races …

A new advertising campaign has been launched by British bookmaker Coral putting its horse racing and gaming offering on show.  Titled ‘We’re Here For It’, the brand campaign is the first project of Wonderhood Studios since they were commissioned by the Entain brand as its leading creative agency last year, featuring a series of TV ads targeting racing, sports and …

Virgin Bet has announced its first-ever Women’s Day event – the latest social impact initiative from the operator, working towards a goal to create a more inclusive environment. Taking place at the Virgin Bet Raceday on 9 March at Ayr Racecourse, the day will serve as a platform to celebrate women in racing, and exists as part of Virgin Bet’s …

The Victoria Racing Club (VRC), Tabcorp and Nine Entertainment (Nine) have formed a broadcast, media and sponsorship deal for the Melbourne Cup Carnival. The partnership, running from 2024 to 2029, will see the four-day Australian horse racing meeting broadcast on all Tabcorp-operated Sky platforms and the TAB app, with the betting firm having the right to on-sell coverage to other …

The Royal Spanish Tennis Federation (RFET) has joined the General Directorate of Gambling Regulation (DGOJ) as the latest partner of the Global Betting Market Research Service.  According to the Spanish tennis governing body, the added information sharing capabilities that the service offers will allow it to better safeguard the sport from suspicious activity. The partnership allows RFET and DGOJ to …

MaxBet, the Balkan market subsidiary of Flutter Entertainment, has announced its ‘biggest sponsorship agreement ever’ – becoming the principal sponsor of FK Partizan Belgrade. As reported by the Serbian media, MaxBet has agreed to terms on a €5.5m deal to become the ‘general sponsor’ of FK Partizan Belgrade for the next three and a half years. The deal sees MaxBet …

Sportradar has confirmed the appointment of Felippe Marchetti as Integrity Partnerships Manager for Brazil, helping the NASDAQ tech group scale its integrity and intelligence capabilities for South America’s biggest sports market. Marchetti is experienced in the governance of Brazilian pro-sports, having previously served as a researcher for the Brazil’s Ministry of Sport and as an independent sports integrity consultant deeply …

Vlad Kaltenieks, CEO of BoyleSports, outlines the operator’s strategic vision to enhance fan engagement in horse racing, potential challenges or opportunities arising from the new Irish regulatory Bill and the overall importance of the sport in the country. SBC: Is horse racing BoyleSports’ primary sports sponsorship focus in Ireland or does it form part of a multi-dynamic marketing strategy?   VK: …

Spain’s General Directorate of Gambling Regulation (DGOJ) has welcomed the country’s Euskadi autonomous region (Basque Country) as a sports integrity partner against cases of match-fixing. Thanks to the agreement’s facilitation, the General Administration of the Autonomous Community of Euskadi can now access the Global Research Service that provides a comprehensive view over the betting market.  The Basque Government and its …