For its latest social media campaign, online bookmaker Betway has teamed up its two biggest sports partnership; Premier League football club West Ham United and leading esports team Ninjas in Pyjamas (NiP). Launching its latest ‘Betway Esports Challenge’, West Ham United players Javier ‘Chicharito’ Hernandez and Michail Antonio ‘swap pitches for PCs’ battling head-to-head in a game of CS:GO, a …
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Simon Barker – The PFA – Sport relies on integrity
Assistant Chief Executive of the Professional Footballers’ Association (PFA), Simon Barker spoke to SBC about a wide variety of subjects from the importance of the Sporting Chance clinic, to the role the PFA plays in player education. Barker joined the PFA after an extensive career as a professional player, appearing over 213 times and scoring on 41 occasions for Blackburn …
Read More »LeoVegas ups German profile and presence in 2018
Stockholm-listed online gambling group LeoVegas AB has moved to expand its presence within the German market, confirming the acquisition of Malta-based firm World of Sportsbetting Ltd for €2.6 million. The strategic acquisition sees LeoVegas secure World of Sportsbetting assets which holds both a sports betting licence and casino licence in the German state of Schleswig-Holstein. Undertaking the transaction through its …
Read More »OtherLevels announces sports betting messaging platform
Multi-channel messaging platform OtherLevels has unveiled its new in-play messaging module, designed to provide a more personalised live sports betting experience and boost revenues for operators. Launched ahead of this year’s World Cup in Russia, the platform allows online sportsbooks to dynamically deliver messages promoting their latest in-play odds during live football or other sporting fixtures. The real-time solution automatically …
Read More »Playtech launches sports star-themed gaming suite
Leading omni-channel supplier Playtech has launched a new casino games suite, linked to a series of timed jackpots with guaranteed daily wins. The suite, created to celebrate the champions of the global sporting world, will be launched alongside high-profile events such as the Cheltenham Festival, the Grand National and the World Cup. In an industry first, each game in the …
Read More »Paddy Power takes BAGS live across its retail premises
Paddy Power has signed up to take BAGS (“Bookmakers Afternoon Greyhound Service”) greyhound content live via its TV channel across its 631 shops. Director of The Racing Partnership, Mark Kingston, said: “We are delighted that Paddy Power has joined other betting shop operators in being able to show BAGS greyhound fixtures on their channels. The BAGS schedule comprises over …
Read More »Champions League winner Luis Garcia at ICE London with OPTIMA
Champions League winner Luis Garcia will be one of the star attractions on the OPTIMA stand at ICE London this week. Former Spanish international Garcia will be greeting visitors at Stand N2-310 and fielding questions about his career and his views on this summer’s World Cup Finals in Russia. OPTIMA CEO Jacob Lopez said: “We are very pleased counting with …
Read More »Black Type ups mobile engagement skills with Wiraya
Specialist racing online bookmaker Black Type (blacktype.bet) has announced that it will work with mobile voice customer activation software Wiraya with a view to improving its live retention and engagement dynamics. Launched in 2016, Black Type seeks to become the leading digital destination for racing punters of all levels and experience. Announcing the partnership, Black Type said it will launch its first …
Read More »NBA Counsel calls for a smart rethink of US betting
Dan Spillane the General Counsel of the NBA has detailed to the New York Senate on Racing and Gaming, that the NBA believes that the ‘time has come for a different approach’ to sports wagering. Having studied the subject matter for a number of years, the NBA’s governance seeks to act on the front foot with regards to developing US …
Read More »BETR coins to be made available for use at World Cup
Peer-to-peer sports betting system BetterBetting is looking excitedly towards this summer’s Russia World Cup, with the firm’s gambling-focused cryptocurrency BETR being made available for use during the tournament. For the first time in history, a digital token (BETR) will be available for the world’s biggest sporting event, and will provide peer-to-peer betting with no central party alongside a robust escrow …
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