SBC News Voice of the Sports Betting Industry
Paddy Power has signed up to take BAGS (“Bookmakers Afternoon Greyhound Service”) greyhound content live via its TV channel across its 631 shops.
Director of The Racing Partnership, Mark Kingston, said: “We are delighted that Paddy Power has joined other betting shop operators in being able to show BAGS greyhound fixtures on their channels.
The BAGS schedule comprises over 1600 fixtures per year from well-known tracks with a proven record of integrity and welfare. This is a further vindication of the value of the BAGS brand and all it stands for.”
Managing Director for Retail at Paddy Power Betfair, David Newton, added: “Paddy Power is delighted to have entered into this agreement to ensure that customers have access to a broader range of quality greyhound racing content.”
The Racing Partnership (“TRP”) compiled its greyhound fixture list in close collaboration with the greyhound service. The 1619 fixtures are televised from twelve greyhound tracks: Belle Vue, Kinsley, Newcastle, Nottingham, Perry Barr, Peterborough, Poole, Sheffield, Sunderland, Swindon, Towcester and Yarmouth.
These tracks currently make up the majority of the current BAGS schedule and so are both familiar to and trusted by bookmakers and their customers. The TRP service also includes fixtures from Towcester, home to the sport’s highest profile event, the Star Sports Greyhound Derby held each summer.
