Sport

21Bet is beginning its World Cup build up, with the launch of its new promotion aimed at giving punters the chance to build a healthy balance before the spectacle gets underway. With the showpiece set to get started in Russia on June 14, a little over 20 weeks away, 21Bet has unveiled its ‘World Cup Bank Builder’ offering. The promotion …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at financial trouble for Hartlepool United as well as plans for the 2022 World Cup in Qatar. ____________________ Iran could assist Qatar with 2022 World Cup hosting It was always expected that when the 2022 …

Tipico has agreed a sponsorship deal with the German Football League (DFL) until the end of the 2020/21 season. As part of the agreement, which was brokered with the Bundesliga International subsidiary of the DFL and is effective immediately, the online casino and sports betting provider will receive rights to use the leagues’ respective logos in its advertising campaigns. From …

Cheltenham Gold Cup-winning trainer Jessica Harrington is the latest big name to be unveiled as an ambassador for Unibet. Harrington, who landed the Unibet Irish Gold Cup and Timico Cheltenham Gold Cup with Sizing John last year, has agreed a deal which will see her supply her exclusive thoughts to the multi-award winning Unibet blog in the lead up to …

City eyes eagerly await the publication of FTSE bookmaker William Hill Plc’s Q4 2017 trading update on Thursday 18 January. The first of the UK legacy bookmakers to publish its closing 2017 statement, City analysts expect a strong trading update from William Hill, following favourable Premier League results recorded during the Christmas period. The FTSE bookmaker is expected to be …

Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues. The original deal, signed in 2015, was the most lucrative in Scottish football …

After decades of decline, Italian horse racing has been thrown a lifeline in the form of the country’s latest Budget Law. Most notably, the turnover-based tax regime that has been so detrimental has been replaced by a new gross gaming revenue (GGR) tax. The GGR tax regime for horse racing is based on that already implemented in the sports betting …

Bookmakers have suspended betting markets on SPL football club Glasgow Rangers FC being relegated, as internet rumours circulate that the club faces financial difficulties once again. Betting affiliate Oddschecker, last night alerted UK media that it had spotted ‘unusual betting patterns’ on Rangers being relegated from the SPL. Rangers, Scottish football’s most successful club, currently sits third in the league, …

US sports stakeholders have detailed concern regarding the drop in viewership of NFL broadcasts recorded during season 2017/18. Last week, media analyst Nielsen released viewer trend data for the NFL’s 2017/18 regular season, which specified a network-wide viewership decline of 9.7%. The lacklustre figures saw all US partner networks; NBC, ESPN and FOX Sports report audience declines for their NFL …

We caught up with Joe Lovelace, Head of PR at Marathonbet, after the firm were awarded with Marketing Campaign of the Year at the recent SBC Awards. Lovelace reflects on a vintage year for Marathonbet, and outlines the plans moving forward into 2018. SBC: Firstly, how happy were you to receive the award, and why do you believe Marathonbet was chosen over …