Sport

MansionBet has announced the latest entry into its sponsorship portfolio, as the operator throws its support behind the KSI versus Logan Paul boxing match. Stating that it’s “pleased to continue supporting the lighter side of sports with this unique sponsorship,” it sees the firm build upon its deal with impressionist Darren Farley, which sees a variety of exclusive video content …

SportPesa and Everton Football Club have seen their partnership rewarded, at the recent Sports Industry Awards function held in Johannesburg, South Africa. Scooping the Best African Sponsorship and Pan-Africa Campaign of the Year awards, the sponsorship has been celebrated for bringing Premier League football to East Africa for the first time. Mark Rollings, Head of Partnership Management at Everton Football …

Racing specialist online bookmaker Black Type (blacktype.bet), has launched its Best Odds Guaranteed (BOG) prices and markets on all British and Irish horseracing events. Black Type which seeks to become the leading online destination for racing punters of all levels of experience, states that it is committed to delivering its customers the best market prices across its home market racing …

The Deutsche Fußball Liga (DFL), the governing body of German professional football leagues has expanded its ‘Together Against Match-Fixing’ programme with sorts data, intelligence and content provider Sportradar Working in partnership with Sportradar, the DFL will expand its integrity workshops programme for Bundesliga syndicated football clubs Seeking to diminish match-fixing factors and dynamics across German football development, the DFL has …

Gibraltar-headquartered bookmaker BetVictor has announced plans to give all customers the opportunity to win up to £500 on every UK & Ireland horse race – irrespective of the grade. As of today, when placing a single bet as normal, customers will be presented with the option of selecting Guaranteed Bet, a new market which will give customers the chance to …

European online bookmaker Marathonbet has raised eyebrows confirming that it will act as official shirt sponsor of Serie A football club SS Lazio. Marathonbet details that it has secured a fixed short-term sponsorship with Lazio, which will terminate in January 2019 as the Italian government imposes its blanket ban on betting/gambling advertising, sponsorships and marketing across all media and sports …

With football fans all over the world already enthralled by the club season, this week’s edition of On The Ball looks at some major stories from the business of football. Taking a deeper look at La Liga’s US expansion, as well as some big news from broadcasting. Spanish La Liga seeks stateside expansion In a proposal that could come to …

Polish bookmaker STS has announced a fresh deal with sports media rights provider IMG to significantly expand its content of ‘broadcast sporting events’ via its website and mobile app. Under the terms of the new deal, which is to run until the end of 2020, the firm is to enhance its offering by approximately 20 thousand sporting events, including streams of football, …

Argyll Entertainment is to continue its content centric focus through its latest sports sponsorship, with Vanarama National League football club Solihull Moors. The owner and operator of the SportNation.bet and RedZoneSports.bet brands, is to have exclusive access to film the inner workings of the club for the full season, as it becomes official betting partner. Via access to players, management …

Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …