In a late night announcement, The British Horseracing Authority (BHA) has announced a ‘risk-managed return’ to racing will take place from Wednesday this week after a hiatus caused by an outbreak of equine flu. After consultation with its veterinary committee, and based on the latest tests conducted by the Animal Health Trust, the BHA’s Chief Regulatory Officer Brant Dunshea has …
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Bookmakers have reported that revenues have taken a hit following the news that new cases of the Equine Influenza virus have been identified, resulting in an industry-wide halt on the sport. The horseracing industry is currently facing its largest health and financial challenge since the the 2001 outbreak, with Ladbrokes-Coral owner GVC reported to be down 1.45 per cent, while …
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Everton’s principal partner SportPesa has strengthened its relationship with the Premier League, after becoming an official partner of the club’s charitable arm. The multifaceted deal alongside Everton in the Community will see funding be provided for the long-standing ‘Imagine your Goals’ programme, which provides five football therapy sessions each week, supporting over 200 people. This initiative offers those living with …
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Betsson AB European racing property RaceBets has moved to strengthen its customer engagement dynamics, integrating Colossus Bets jackpots market capabilities. Moving forward, RaceBets customers will be able to wager on new Colossus multi-leg pools markets, boosting their RaceBets daily raceday coupons. Acquired in 2016 by Stockholm listed Betsson AB for €34 million, RaceBets offers European racing’s most comprehensive wagering portfolio featuring …
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Speculation over the future of Eleven Sports in the UK was elevated this week as the OTT platform handed rights to Serie A and Eredivisie over to Premier Sports. The loss of Serie A, will be viewed as a major setback for the online streaming service, with the league being one of the platform’s main attractions. A statement released by Eleven Sports said: “Regrettably, some content including Serie A and …
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Spanish betting operator, Sportium, has demonstrated its commitment to promoting Women’s football by presenting the Spanish U-17 Women’s National Team with the “Sportium Prize”. The prize was presented to the team during the awards ceremony for the Association of Sports Journalists of Madrid (APDM) on Monday. The operator wished to both recognise and celebrate the success of the club after …
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Colossus Bets, the supplier of next-generation pool betting markets, has announced that it will significantly boost its active US profile, having secured a totalizator licence granted by the Oregon Racing Commission (ORC). The licence will allow Colossus Bets software to be integrated within the ORC totalizator network, making Colossus’ lotto-sized pools jackpots inventory available to ORC syndicated betting operators. Updating …
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Paul Fox, Chief Executive of Asian focused online gambling operator LeTou has proclaimed a positive and progressive first six months for the betting brand’s key partnership with Serie A football team Internazionale Milan. Back in August 2018, Philippines based LeTou extended its European football sponsorship portfolio becoming the ‘Official Asia Gaming Partner’ of the Nerazzurri, securing its biggest sports partnership …
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The British Horseracing Association (BHA) has defended its decision to fine trainer Henry Oliver, citing that the schedule five ruling which discourages trainers and representatives from encouraging horses to start, “is there for good reason”. Schedule five on starting procedures explicitly states that no trainer nor representative is allowed to initiate the start of a race without the permission of …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered, this week’s edition looks at a controversial new sponsorship for West Ham, as well as an innovative new initiative between QPR and Ticketmaster. FA to investigate West Ham Sponsorship The Football Association (FA) will carry out inquiries into …
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