SBC News Voice of the Sports Betting Industry
ITV has announced Sky Vegas as the headline sponsor of its brand-new reality TV entertainment show ‘The Fortune Hotel‘.
Broadcast from 12 to 23 May, The Fortune Hotel will take the primetime 9 PM slot on ITV-1, in a show billed as ITV’s answer to ‘The Traitors‘.
Set in a 5-star Caribbean resort, The Fortune Hotel sees “contestants work in pairs to compete against other hotel guests and get their hands on a briefcase containing a life-changing amount of money.”
Audiences will tune in for “suspense, subterfuge, and glamour” as participants compete and connive to win the Fortune Hotels jackpot of £250,000.
Sky Vegas’ headline sponsorship will be activated with 80 accreditations per episode, spanning Monday-Thursday over a two-week period of ITV-1 primetime and ITVX media platform.
Further inventory will see Sky Vegas promoted via 10 bumpers around free streaming content on the ITVX and STV Player, including website and mobile apps*.
Deal terms see Sky Vegas holds the rights to include The Fortune Hotel logo and reference to the sponsorship across its own platforms, including website and social media coverage.
“The Fortune Hotel has the potential to be the next big TV hit, and we are incredibly excited that we are going to be a part of this new show with ITV,” read the Sky Vegas statement.
“Our customers enjoy fun and entertaining games, so this sponsorship opportunity just made sense. We’re looking forward to watching the show and enjoying all of its twists and turns with the rest of the nation.”
Bhav Chandrani, Director of BE Studios, added: “It’s brilliant to be bringing a brand new format to screens and The Fortune Hotel is real ‘shout-at-the-telly’ fun. It’s going to be full of twists and turns as we get to watch the gameplay unfold.”
