Black Type ups mobile engagement skills with Wiraya

Specialist racing online bookmaker Black Type ( has announced that it will work with mobile voice customer activation software Wiraya with a view to improving its live retention and engagement dynamics.

Launched in 2016, Black Type seeks to become the leading digital destination for racing punters of all levels and experience.

Announcing the partnership, Black Type said it will launch its first Wiraya-tailored mobile voice activation campaign utilising its current Head of Media David Preece, a former footballer who is also a respected sports journalist. 

Using Preece’s voice and expert content, Wiraya is able to send personalised messages to Black Type users on multiple mobile devices, improving Black Type’s  marketing engaging and all-around retention.

Preece said: “As a premium brand we have always been focused on building a loyal customer base and by using Wiraya we feel we can take this to the next level. I am confident this will not only ensure even greater long-term loyalty with Black Type but will also bring back passive players to the brand and help newly registered customers.

“2018 is a massive year for sport and we are excited to be working with Wiraya to deliver some great offers and promotions to our new and existing customers for major events like the Cheltenham Festival and World Cup.”

Sam Madden, UK Director of Wiraya, said: “This is fantastic news that we are now working with Black Type. We feel the nature of the Black Type brand, combined with the innovative approach of Wiraya, is a truly powerful combination and we are looking forward to significantly increasing player conversion rates and delivering long-term loyalty.”

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