Social media content and fan engagement specialist, The Ball Street Network has announced its latest YouTube venture, the ‘XO’ channel. Launching XO this week, Ball Street combines the talents of UK leading social media figureheads, The True Geordie, WillNE and Stephen Tries who combined have a YouTube following of +2 million subscribers. The XO channel seeks to bring a fresh …
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When it comes to brand ambassadors, very few resonate with football bettors as much as planetwin365’s Roberto Carlos. The former World Cup winner and Real Madrid legend, strikes a chord with football fans who watched him use his venomous left foot to torment opposing players throughout his 11 year spell at the Santiago Bernabéu. The full back also enjoyed a …
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For its latest social media campaign, online bookmaker Betway has teamed up its two biggest sports partnership; Premier League football club West Ham United and leading esports team Ninjas in Pyjamas (NiP). Launching its latest ‘Betway Esports Challenge’, West Ham United players Javier ‘Chicharito’ Hernandez and Michail Antonio ‘swap pitches for PCs’ battling head-to-head in a game of CS:GO, a …
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Assistant Chief Executive of the Professional Footballers’ Association (PFA), Simon Barker spoke to SBC about a wide variety of subjects from the importance of the Sporting Chance clinic, to the role the PFA plays in player education. Barker joined the PFA after an extensive career as a professional player, appearing over 213 times and scoring on 41 occasions for Blackburn …
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Stockholm-listed online gambling group LeoVegas AB has moved to expand its presence within the German market, confirming the acquisition of Malta-based firm World of Sportsbetting Ltd for €2.6 million. The strategic acquisition sees LeoVegas secure World of Sportsbetting assets which holds both a sports betting licence and casino licence in the German state of Schleswig-Holstein. Undertaking the transaction through its …
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Multi-channel messaging platform OtherLevels has unveiled its new in-play messaging module, designed to provide a more personalised live sports betting experience and boost revenues for operators. Launched ahead of this year’s World Cup in Russia, the platform allows online sportsbooks to dynamically deliver messages promoting their latest in-play odds during live football or other sporting fixtures. The real-time solution automatically …
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Leading omni-channel supplier Playtech has launched a new casino games suite, linked to a series of timed jackpots with guaranteed daily wins. The suite, created to celebrate the champions of the global sporting world, will be launched alongside high-profile events such as the Cheltenham Festival, the Grand National and the World Cup. In an industry first, each game in the …
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Paddy Power has signed up to take BAGS (“Bookmakers Afternoon Greyhound Service”) greyhound content live via its TV channel across its 631 shops. Director of The Racing Partnership, Mark Kingston, said: “We are delighted that Paddy Power has joined other betting shop operators in being able to show BAGS greyhound fixtures on their channels. The BAGS schedule comprises over …
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Champions League winner Luis Garcia will be one of the star attractions on the OPTIMA stand at ICE London this week. Former Spanish international Garcia will be greeting visitors at Stand N2-310 and fielding questions about his career and his views on this summer’s World Cup Finals in Russia. OPTIMA CEO Jacob Lopez said: “We are very pleased counting with …
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Specialist racing online bookmaker Black Type (blacktype.bet) has announced that it will work with mobile voice customer activation software Wiraya with a view to improving its live retention and engagement dynamics. Launched in 2016, Black Type seeks to become the leading digital destination for racing punters of all levels and experience. Announcing the partnership, Black Type said it will launch its first …
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