Football

Patrick Mostboeck, SVP Audiovisual at Sportradar, turns to the topic of football streaming in the firm’s latest blog. While localisation is key, he says, fans should also be exposed to competitions across alternative regions to broaden their appetite. Football is a sport that captivates millions of fans worldwide and with the European season now underway, betting operators should be using …

Football.com has leveraged its brand ambassador partnership with veteran football manager Jose Mourinho in a new TV commercial. The advert features the AS Roma head coach taking viewers through European football history, accompanied by violin music, specifically visiting the most notable moments throughout his career. One of football’s most decorated managers, Mourinho claimed league titles in four different countries – …

ComeOn Group has further underscored its sports ambitions by renewing two key marketing partnerships in Malta with local teams Sliema Aquatic Sports Club (ASC) and Sliema Wanderers FC. The company aims to maintain strong links to the island’s sporting community via the extended partnerships, which it states will include ‘exciting projects’ over the coming year as it seeks to “further …

Betsson Group’s StarCasino Sport entertainment brand has strengthened its links to Italian football by securing an extension to its partnership with Lega Serie B (LNPB). StarCasino Sport’s collaboration with Italian football’s second division will continue for the remainder of the 2023/24 season, building on pre-existing partnership inked for the 2022/23 campaign. The partnership secures the international betting and gaming group …

BetMGM UK has become the latest international betting brand to secure a presence in the Premier League, partnering with Newcastle United. The agreement marks a quick move for the MGM Resorts betting brand to establish visibility in England’s top-flight football league following launch in the market earlier this month, with its UK HQ also located in Newcastle. Brand visibility around …

Canal+ has retained its position as the Pan-European broadcaster of the Premier League until 2028. The French broadcaster maintains its exclusive rights to broadcast EPL matches for audiences in France, Czech Republic, Slovakia and Switzerland, albeit only airing in French. The renewed deal between Canal+ and the Premier League allows the French pay-TV service to air all 380 fixtures per …

Polish sports betting operator STS has gained the rights for the UEFA Europa League and UEFA Europa Conference League in Poland for the 2023/24 campaign.  Under the provisions of the deal, the Polish sportsbook brand will be able to activate the brand for localised marketing activities across the country through this season.  STS intends to use the rights to create …

Better Collective has strengthened its standing in the Danish market whilst also solidifying one of the key pillars of its global strategy via a takeover of Tipsbladet. The transaction was conducted at a purchasing price of €6.5m. The football media site will be incorporated into the company’s international portfolio of sports betting content web pages from 2 October. A Danish-founded …

Becoming the Serie A’s club’s second betting sponsorship this week, the betting brand aims to continue its growth in the Turkish market after its launch in 2015. Andreas Zimmerman, CEO of Sekabet, commented: “Football is more than just a sport, it is a way of life for millions of fans. At Sekabet, we have always strived to transcend the ordinary …

LeoVegas has announced a deal to become the official training kit partner of Wolverhampton Wanderers. The Malta-based operator’s branding is set to feature on the first team training kit of the Premier League side for the 2023/24 season. Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, commented: “LeoVegas are proud to partner with Wolves, one of the …