Betmotion enhances LatAm exposure with Fluminense FC deal

Latin American gaming operator Betmotion has expanded its advertising capacity in the region via a sponsorship agreement with Brazil’s Fluminense FC.

Under the terms of the agreement, Betmotion’s brand logo will be featured prominently on the Rio de Janeiro-based club’s shirts as a ‘chest seal’.

Furthermore, the operator has created an exclusive betting page for the four-time Brasileirão Serie A champions, where users can register with a promotional code to gain access to an exclusive bonus upon their first deposit.

The 12 month agreement follows a series of regional sponsorship agreements which has seen Brazilian footballer Cristiane, the Brazilian National Basketball League (NBL), UFC fighter Mackenzie Dern and Beach Volleyball stars Carol Solberg and Maria Elisa form partnerships with Betmotion.

“Brazilian DNA runs through Betmotion and being a partner of one of the giants of national football is a great source of pride,” said Angelo Alberoni, Betmotion.com’s Brazilian Manager.

“We have a mission of promoting sports and our collaboration with Fluminense shows that we are on the right path. There is nothing better than associating our brand with a club full of tradition, a passionate fanbase, history, titles and idols.”

The operator has maintained its growth in Latin America throughout a testing run in 2020. The firm now works with more than 40 games providers, offering over 3,500 titles across sports betting, bingo, casino and more.

Mário Bittencourt, President of Fluminense,  added: “We continue to seek to expand our brand. This new partnership, with an entertainment company, is the fourth closed within the pandemic. It is another sign of the appreciation of the Fluminense project.” 

Check Also

Parimatch further enhances foothold in English top-flight sports

Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements …

Betano partners with Fluminense FC in second Brazilian link-up

Betano has secured its second sponsorship agreement in the Brasileiro Serie A, signing a two-year …

Dafabet links with Santos FC to bolster LatAm marketing

Dafabet has formed a partnership with Brazilian professional football club Santos FC, boosting its marketing …