Football

Colbet is preparing to launch its live casino offering in the Colombian gaming market, but anticipates that sports betting will remain the dominant vertical across its wider operations.  Speaking to local news outlet La Republica, Santiago Melo, the General Director of the operator, anticipated that the sports betting vertical will continue to contribute around 80 per cent of total group-wide …

Winamax‘s partnership with Ligue 1’s Girondins de Bordeaux has been terminated following the club’s disapproval of the betting platform’s tweets about the last match. The sports betting site had signed the sponsorship in summer last year but, as reported by  France Bleu, has stepped up its jokes towards the club on social media, pushing Bordeaux to end their partnership. “We …

Betsson Group has further enhanced its focus on Latin American sports betting, signing an agreement with Brazil’s state-based Pernambuco Football Federation (FPF). The contract will see the Stockholm Nasdaq-listed international betting and gaming group secure the sponsorship of the Pernambuco Championship, the tournament of the state of Pernambuco, for the 2022 season. As part of the deal Betsson will conduct …

Tipico has strengthened its brand visibility in the burgeoning North American sports betting market, entering into an agreement with Major League Soccer (MLS) franchise Columbus Crew. The agreement will see the German operator become a founding level partner as well as official betting partner of the club, based on the capital city of Ohio, receiving entitlement rights to the franchise …

Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America.  The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …

DAZN is nearing its objective to acquire BT Sport, with the aim to become a major sports broadcaster within the UK, showcasing Premier League and UEFA Champions League matches.  Citing sources ‘familiar with the matter’, Reuters reports that DAZN is finalising a deal in the region of $800 million (£580m) to acquire BT Sport, the network that has challenged Sky …

German supporters ‘fan alliance’ Unsere Kurve (‘Our Curve’) has issued a set of demands for both the country’s clubs and the Bundesrat relating to sports betting sponsorship and TV advertising.  Issuing a statement on Tuesday, the organisation identified an ‘increased media presence’ of sports wagering in Germany, particularly following the passage of the Fourth Interstate Treaty on Gambling (GlüNeuRStv). Outlining …

888sport has been announced as an official partner of Bundesliga side RB Leipzig which began at the home match against FSV Mainz 05 on Saturday. With the collaboration lasting until at least 2023, the top-flight team promises to give betting brand presence on TV-relevant advertising whilst also on the club’s digital channels.  Kieran Spellman, Vice President Head of 888sport, commented: …

Online betting and gaming platform Betway has announced a multi-year sponsorship of Ligue 2 side, Toulouse FC. In collaboration with the French team, Super Group-owned Betway gains brand exposure around the Stadium de Toulouse on the LED boards and panels. Anthony Werkman, CEO of Betway, commented: “Having built one of the most exciting and enviable global sport sponsorship portfolios of …

Stake.com has moved to strengthen its brand presence in the UK following its launch in the country, signing an agreement with Swindon Town FC. The partnership between the cryptocurrency betting and gaming operator will see its logo featured on the League Two team’s shirt sleeves for its Emirates FA Cup Third Round match against Manchester City tomorrow night (7 January). …