BetterBetting, a software systems enabler for sports betting on the blockchain, today launched its ICO public sale for BETR, a digital currency aiming to pave the way for a decentralised peer-to-peer sports betting system.
The token sale is an integral part of the company’s advanced distributed peer-to-peer and peer-to-sportsbook wagering platform. As BetterBetting continues to gain ground, a number of analysts have tipped BETR to become the betting currency of the leading sports betting sites.
Following BetterBetting’s successful pre-ICO sale period, pundits expect a rapid progression through the early-bird bonus levels, with cryptocurrency enthusiasts able to purchase up until the projected sale end in January 2018 or hard cap of $30 million.
Adriaan Brink, the CEO and Founder of Better Betting Foundation, said: “With Better Betting we are excited to bring a new paradigm to the world of sports betting. By combining the power of blockchain with our experience and knowledge of the sports betting industry, we are introducing a new betting currency that understands the underlying structure of a sports bet, ensuring fair and robust betting opportunities between two parties, who may not have any relationship with one another.”
Brink’s team has focused on removing much of the friction associated with placing sports bets, and helped create a transparent and provably fair peer-to-peer sports betting system that is not controlled by a central authority as a result.
He added: “Working with major industry players, this decentralised liquidity marketplace for sports betting can be used in many different ways and provides automated programmatic interfaces so that existing sportsbooks can link into the system.
“Working with, rather than against, major industry players with a zero margin model, we seek to provide the railway tracks for sports betting in the future.”