Scientific Games beefs up mobile games portfolio with Red7Mobile acquisition

Barry Cottle -Scientific Games

Issuing a market update, Nasdaq-listed industry technology provider Scientific Games Corporation has moved to expand its mobile gaming proficiencies by acquiring UK independent mobile games and app developer Red7Mobile.

Confirming its outright acquisition of the Bristol-based industry games developer, Scientific Games chose not to disclose details regarding its deal. However, Scientific Games detailed to its stakeholders that it would gain a significant boost in its ‘mobile games portfolio’ adding a large selection of HTML5 slots and instant games.

Founded in 2011 by developer Matt Hatch, Red7Mobile has secured a number of mobile content partnerships with leading UK operators and industry platform providers including Betfair, Endemol Games and William Hill.

Barry Cottle, CEO of Scientific Games Digital/Interactive Division stated that his firm had gained a ‘highly creative and talented team’ of game developers.

“Red7’s portfolio of innovative games augments our entertaining game content and industry-leading intellectual property. As we merge Red7’s content into our extensive game library, we will expand our UK retail and digital portfolio and be able to deliver even more compelling game content for the global digital Real Money Gaming business.” Cottle commented on Red7Mobile.

Commenting on the sale and new ownership of Red7Mobile games and content Matt Hatch company founder and CEO stated “We are excited to be a part of Scientific Games, combining Red7’s creativity, innovation, and award-winning games to deliver transformational player experiences to Scientific Games’ real-money gaming partners around the globe.”