Genting enhances Responsible Gambling credentials with SlotGuru partnership

UK casino operator Genting Casinos has announced a partnership with slots education app SlotGuru. The deal, in place until March, will see Genting actively promote SlotGuru throughout all of its 39 casinos, as a method of educating players and enhancing its Responsible Gambling initiatives.

SlotGuru is a multi-functional mobile application that takes the guesswork out of playing slots. It provides players with key information on slot games, including volatility, so they can tailor gaming experiences and be more confident in their plays.

“Effective player protection starts with education, but only if we all realise that everybody has an active part in promoting it. This is why all stakeholders must join forces to deliver on that aim to ensure Responsible Gambling is given the priority it needs,” said Cecilia Paolino-Uboldi, Director and Global Head of Commercial Affairs at SlotGuru. 

“The innovative approach Genting has taken means that  players can be readily informed of the SlotGuru tool at the point of play, helping them to make responsible decisions at the time they need it most. In doing this, Genting is ensuring their customers are informed, guided and, ultimately protected before they commit money.”

Mark Sergeant, Managing Director at Genting Casinos, said: “We’ve recently deployed SlotGuru in a number of our sites and have seen the benefit it brings our players. As a tool to educate slots players, SlotGuru is unique and highly effective. By promoting this free service directly on our slots, we can assist our players at the point when they need this information most.”

He further commented: “Our commitment to Responsible Gambling is a core principal at Genting Casinos and SlotGuru is a great and innovative way for us ensure our players are having a safe and enjoyable time. We are very proud to be able to offer such a beneficial service to all our guests and help drive adoption across the UK market.”

Stuart Armstrong, Founder and Director at SlotGuru, added: “We are delighted that Genting Casinos have made this commitment to their players and taken an innovative approach in helping them find out about the SlotGuru service. The ability for players to access this crucial information at any time, on their mobile device, will provide significant benefits to all Genting slot players across the UK.”

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