SBC News Voice of the Sports Betting Industry
In time for the start of a new European football season, UK bookmaker Coral has announced that launch of its ‘Connect App’ available to download in the Apple App and Google Play stores.
First launched in 2014, Coral Connect has formed an integral part of the bookmaker’s successful omni-channel initiative bridging customer engagement across its digital and retail assets, which include the operator’s gaming machines, bet stations, digital player rewards programs and in-store terminals.
Announcing the launch of the Connect App, Ladbrokes Coral development teams stated that its new release would be the ‘perfect companion’ for new and existing Connect account holders.
The app will be able to monitor both over-the-counter and digital bets placed by customers. Furthermore, the new app will also boast a news and features section highlighting current form and it will stream live events, including football, racing and tennis.
An account balance will be available at the touch of a button along with any promotions and cash out options. On a selection of the football coupons there will be updates available on game stats that will include: number of corners, possession percentage and shots on target.
Darren Calvia Head of Omni-Channel Product, Ladbrokes Coral commented on the app launch:
“The Coral Connect App is a market-leading way for our customers to enhance their shop experience with us. We know that our customers’ appetite for more flexible and engaging products is greater than ever before and this latest iteration of Connect bridges the gap between retail and online to provide the omni-channel experience they want.”
