SBC News New European football season sees Betsson launch new mobile betting product

New European football season sees Betsson launch new mobile betting product

Ahead of the start of a new European football season this August, Stockholm-listed online gambling group Betsson AB has announced the launch of its new mobile betting platform for its brands of Betsson, Betsafe and Nordicbet.

In its H1 interim update, Betsson governance had alerted stakeholders that the company would move to relaunch the mobile betting offering of certain brand assets under its proprietary front-end ‘OBG’ technology framework.

The online gambling group details that mobile customers will see a significant number of improvements and new features including; more sports betting markets, live streaming and an improved mobile interface.

Betsson AB  CEO and President  Ulrik Bengtsson commented on the upgrade; “This is a major improvement of the mobile sportsbook. The timing of the launch is good as the English Premier League starts this weekend and the customers have already shown that they like the upgrade. We expect to see full effect of the new mobile sportsbook in the fourth quarter”

Upgrading its mobile assets, Betsson AB has detailed that improvements have been well received by its users during the soft-launch period which has recorded longer customer sessions, combined with reduced bounce rates and increased return visits.

Check Also

SBC News Betsson first to appear on Athletico Paranaense women’s kits

Betsson first to appear on Athletico Paranaense women’s kits

Betsson has formed an agreement to become a sponsor of Brazilian football club Athletico Paranaense …

GiG has inked an additional agreement with an unnamed existing partner, via its subsidiary Sportnco Gaming, to provide its sportsbook in Colombia.

GiG to power new look Betsson Colombia 

Betsson AB has expanded its technology partnership with Gaming Innovation Group (GiG), which will serve …

SBC News Betsson H1 sees tough balance between new market growth and Euro declines

Betsson H1 sees tough balance between new market growth and Euro declines

Betsson AB has underscored its ‘diversified corporate growth strategy’ – as progress within new markets …