Marketing

Paddy Power has committed to raising awareness of the charity Missing People by launching a campaign which involves filling a stand at Motherwell with ‘missing’ fans. As Scottish Premiership action returns to the stadium this weekend, Fir Park’s south stand has been filled with 1190 silhouetted cut-outs to represent the thousands of people across the UK that are missing from …

Full suite digital marketing software provider Optimove has moved to expand the capacity of its ‘Self-Optimizing Journeys solution’ utilising AI functions to ‘autonomously determine the next-best-action for each individual customer’. Upgrading its solution, Optimove claims that ‘marketers no longer face the burdensome task of determining which communications to prioritise or which sequence of communications result in the best customer journey’. …

Fun88 has strengthened its network of partnerships after being named the official partner for the Hero Caribbean Premier League (CPL) 2020 season. Under the terms of the agreement, Fun88 will work alongside the CPL to deliver ‘exciting content for fans to enjoy’, while also boosting the cricket tournament’s engagement. . Jamie Stewart, Commercial Director of the CPL, stated: “It’s a …

DACH bookmaker Interwetten has been named as the main sponsor and naming rights partner of the Greek Super League as part of a three-year agreement. The partnership, which will run until the end of the 2022/23 season, will see the league rebranded to become the ‘Super League Interwetten’, with the betting company due to be integrated into the official league …

Crystal Palace FC has secured a new partnership with W88 which will see the online gaming brand become the front-of-shirt sponsor for the Premier League team. Under the terms of the agreement, the W88 logo will feature on the front of the Club’s adult home, away and third shirts. Steve Parish, Crystal Palace FC Chairman, said: “We are delighted to …

Betway has secured a sponsorship extension with CD Leganés which will see the gambling operator act as the main sponsor for the team during the upcoming season. The agreement, which was initially signed in 2018, comes at a time when the Spanish Ministry of Consumer Affairs is considering proposals which will toughen up regulations on betting companies, including restrictions to …

Kansspelautoriteit (KSA), the Netherlands regulatory authority for gambling, has issued a market warning stating that it will not tolerate ‘COVID-19 gambling advertising’.  The KSA stated that it has taken 14 direct actions against unlicensed online operators advertising ‘Corona-Free Gambling messages’ during national lockdown. René Jansen, KSA Chairman, said that the regulatory agency will ‘apply the heaviest penalties’ against offending operators, …

Rafi Ashkenazi, the former Chief Executive of The Stars Group, has joined BlueRibbon Software as its strategic advisor, supporting the B2B marketing platform provider in strengthening its foothold across a range of global gaming markets. BlueRibbon praised Ashkenazi’s expertise in the igaming industry, and hopes that his experience from holding a series of c-suite management positions will ‘add to the …