bwin launches blockbuster campaign for Russia 2018

GVC Holdings’ European sports betting subsidiary bwin, has announced the launch of its World Cup Russia 2018 multi-vertical marketing campaign ‘Who Stole the Cup?’

Continuing its ‘blockbuster approach’ to promoting its sportsbook product, bwin marketing details that ‘Who Stole the Cup?’ is the sequel to 2017’s European-wide ‘The Race’ campaign.

bwin latest marketing campaign is produced by Spanish director Pedro Martin-Calero and features football legends Maradona, Cafu and Stefan Effenburg, alongside former Real Madrid manager, Vicente del Bosque.

“Each of the football legend suspects, feature across all channels of the campaign from TV, out of home and online. From the teaser phase all the way through to the reveal of who the dastardly thief was, the audience will be left guessing” details bwin marketing launching ‘Who Stole the Cup?’.

The new campaign will run across bwin core territories of Germany, Austria, Greece, Spain, Italy, France, UK, Belgium, Denmark and Sweden, with bookmaker releasing behind-the-scenes interviews on bwin.com

bwin’s campaign has been developed by international creative agency BBH Sport and will form part of its wider ‘Live the Action’ brand marketing initiatives.

GVC Holdings Chief Marketing Officer Adam Lewis commented on the campaign launch:

“Being smart, creative and bold is in GVC’s DNA and again our teams have delivered with this blockbuster World Cup campaign, it will entertain and engage our players and audiences globally, plus reinforce bwin’s position as Europe’s leading and most innovative sportsbook.”